How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, the company’s founder explains, “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?” The ad images should be doubly applauded for their refusal to sexualize the models; this campaign doesn't cater the “sexy nerd” trope; instead, the present a relatively progressive and realistic view of the proactive, professional modern woman.

 

 

Bravo, Betabrand, for recognizing that women have a whole lot to offer the world other than eye candy. I worry, though, about the limited types of body shapes pictured in the images; perhaps in their next campaign, the company can continue to push the boundaries by providing a more realistic representation of female beauty and professionalism.

 

 

Thanks to Buzzfeed

Images via Buzzfeed

Tagged in: phd, models, graduate students, fashion, clothing, betbrand, beauty industry   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.




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