Damn it, American Apparel. Why do you make it so easy to complain about you? It seems they just can’t stay away from over-sexualizing the female models in their ads, while completely leaving the men out of the spotlight!

In their new ad campaign for “unisex” clothing, AA has managed to take flannel and denim away from the standard sexy cowboy motif and throw it on the half-naked super model. I don't know about you, but I don't feel "sexy" in my flannel. I feel more like "I just woke up at noon from a night out in Brooklyn, and don't ever want to leave the couch" in my flannel. 

But I digress. Here’s one of the new ads featuring a male and female model.

 

Not into blondes? Check out the brunettes!

 Flannel not your thing? How about a new sexy jean jacket?

And they wonder why so many people are sick of this shit? 

It's a little hard to miss the fact the AA has no interest in making the men in their ads sexy, but has no problem using misogyny as a guide in how to treat the females. In an effort to let AA have a say in this new campaign, Gothamist reached out to the company and got this as a reply:

 "American Apparel is well known for its provocative imagery, artistic photographs and its stance on free expression within the fashion industry. Our style deliberately eschews the photoshopped and impossibly unreal aesthetics of many of our competitors. We don't think there is anything in these photos out of synch with our standards and we think they portray the garments and the models in an attractive way and are not even the slightest bit discriminatory. Clearly we'd never seek to upset anyone and we're sorry to anyone who is upset."

I do not think it means what you think it means. Get with the program, AA, all we want is fair game. If you want to continue with your ridiculous "non-discriminatory" ad campaign and show naked chicks, throw in some naked dudes too.

Source: Gothamist.com

 

Tagged in: over-sexualized, misogyny, Gothamist, American Apparel, advertisements   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.


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