Yoo Hoo!

Posted by: Brooke Moreland in General

Brooke Moreland

Have you heard of Gertrude Berg? Didn't think so. Unfortunately this feminist media mogul of yesteryear has completely disappeared from our consciousnesses. Thankfully, a new documentary, 'Yoo Hoo Mrs. Goldberg,' is premiering this Friday in NYC that brings to light the life of this admirable lady.

Gertrude was best known for writing, producing and staring in her own TV show in the 40s and 50s, Yoo Hoo Mrs. Goldberg, which was the first character driven domestic sitcom to be featured on TV. The show followed a Jewish family and broke down barriers with religion and ethnicity to quickly became extremely popular across the country for its 17 year long run. Gertrude won the first Emmy for Best Actress ever due to her role as Mrs. Goldberg and was so loved by audiences that, in one poll, she was voted the second most respected woman in the country under Eleanor Roosevelt. She grew a media empire with more TV and radio shows, a clothing line, toys and books. Gertrude's efforts truly paved the way for women in the entertainment industry.

You can find theaters and showtimes here. -Celeste

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Comments (11)Add Comment
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written by Chris@InColdStorage, July 09, 2009
I have never, ever heard of that show, and swore I pretty much could name most of those old shows. Thanks for mentioning it.
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written by R-O-N, July 09, 2009
Thanks to "Make 'Em Laugh: The Funny Business of America", shown on PBS, I have heard of Gertrude Berg and her success. Sadly lost to newer generations, she certainly was a respected, powerful entertainment figure made even more impressive, considering the times she lived, by the fact she was a woman.

One note however. I believe the show's name was not "Yoo Hoo Mrs. Goldberg' but 'The Rise of the Goldbergs' and then later, simply, 'The Goldbergs'.
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written by Sandy Brown Henderson, July 09, 2009
I believe the name of the show was The Goldbergs. The person who called out Yoo Hoo, Mrs. Goldberg was her neighbor, Mrs. Bloom. Gertrude Berg and her husband, Cherney Berg lived on Buxton Road in my home town, Bedford Hills, NY. I cannot swear to this, however, the word was that Gertrude Berg was a Catholic. Anyone else have any details?
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written by Joel Ashley, July 09, 2009
Let's bring those wonderful shows like "The Goldbergs" back to the television art gallery for all to see, enjoy and learn.
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written by sandy, July 09, 2009
I remember this show. Since I was also growing up in a Jewish family. I was born in 1945. I thought it was all very true to life. It was a lovely show
with many things taught that are still just as valuable today.
thank you for remembering the show and bringing it back.
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written by Dr Bill, July 09, 2009
Molly was famously depicted leaning our of her air shart window to converse with her ethnically diverse neighbors. In an early Playboy farce, Molly is talking with Mrs. McGinnis. Mrs. McG: "Oh Molly, what's it like when your husand is you know...down there like your people do? Molly: "Think Yul Brenner in a turtleneck sweater!"
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written by Bob Cohen, July 10, 2009
Gertrude Berg was very much Jewish:

http://tinyurl.com/nppnr6
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written by Jeris, July 10, 2009
I remember 'The Goldbergs'!
I was born in '42'.
The show was very funny and like real life to us. We weren't Jewish but the show didn't project that to us. It was just a great show with a great woman, Gertrude Berg, leading it.
I think us girls realized, even at that tender age. that 'Women Rule!
Race, religion, color, creed, and anything else had nothing to do with it.
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written by Chuck, July 10, 2009
Yes...I agree with Jeris...I too was born in 1942 and a Gentile to boot...and Molly Goldberg was a great motherly character whom we all loved and laughed with...She had such easy and natural advice for handling strife. We could use a lot of Molly Goldbergs in our life today...maybe even someone like her in the White House!
Chuck in NH
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written by Phil Ruskin, July 11, 2009
How pleasant it is to re-learn and reminisce about Molly and Jake Goldberg and their next-door neighbor, Mrs. Bloom! I can't remember: did Mrs. Bloom ever have any lines to speak on the radio program? (Some years later, the Goldbergs program was on TV. Did we ever see or hear Mrs. Bloom on any episodes of that show?)

I was born in 1924 and, as a kid, I spent lots of time at the home of my maternal grandparents and with my favorite aunts and uncles. They were a tightly-knit, loving and generous bunch! I still remember listening to the radio shows on my grandparents' radio in their big kitchen. (I have forgotten which days of the week and on which networks those wonderful programs were broadcast, but, besides The Goldbergs there were many other memorable radio shows, some of which featured Red Skelton, Eddie Cantor, Ed Wynn, Jack Benny, Fred Allen, and other very funny comedians. There were great kids' shows, too, such as The Lone Ranger, and Rin-Tin-Tin, abut a boy and his very smart dog! I remember Rudy Vallee, a crooner of popular songs, and I still remember Your Hit Parade! (I believe Frank Sinatra was a staff singer on that show). There wasn't a teenager in the country who would miss tuning in to that program! And, I remember Major Bowes' Amateur Hour, and Kate Smith (boy, what a voice she had!), and a quiz show called "Dr. I.Q." ("I have a lady in the balcony, Doctor!" "Give that lady a box of Milky Way candy, please!") And for drama (performed by REAL MOVIE STARS!!), who could possibly forget "First Nighter" or "Lux Radio Theatre"? Oh, there were so many great radio programs years ago. Those of us who grew up during their heyday will probably never forget them or the pleasure they brought to us! But, as they say in the comics pages, "Them days is gone forever!" And, that's too bad, I feel!
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written by Nikki, July 16, 2009
The name of the documentary is "Yoo Hoo, Mrs. Goldberg" not the name of Gertrude Berg's television shows. The video is a trailer for the documentary.

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