Intern Stephanie G

Israeli start-up company, Minimally Invasive Mastopexy (MIM), thinks that breast implants are so passé. Wouldn't you rather just have a surgically implanted bra? Their breast support kit, cleverly titled Cup&Up, promises to "reshape, support and lift breast soft tissue in a much more minimally invasive manner than today's cosmetic breast surgery". The problem with today's traditional breast surgeries, according to MIM CEO Adi Cohen, is they don't take into consideration what gravity will do over time.  Sagging breasts? Heaven forbid! During surgery, a silicon bra is inserted into the body and attached to the ribs and fascia. "It's like a normal external bra where a strip lies on the shoulder and attaches around the body. We attach it to the ribs instead of to the shoulder, and to the fascia in the lower part of the body," explains Cohen. Call me crazy, but wouldn't it be a hell of a lot cheaper/less painful to just wear a regular ol' bra? According to the creators, the trend of breast augmentation won't be over any time soon, so why not opt for a safer and less invasive route?

Has anyone gotten the Cup&Up breast surgery yet? So far, just pigs. That's right, Babe and Porky are enjoying the endless support that an internal bra provides. "There isn't a single animal tissue or organ that behaves like a female's breast, not even in monkeys," says Cup&Up inventor Dr. Eyal Gur. "Since the pigskin most closely resembles human skin, we inserted silicon implants inside the pig chest wall and supported them by using our device. We were testing staying power, tissue reaction and damage or injury to muscles or ribs. The results showed the Cup&Up held in place nicely without complications; this paved the way for human clinical trials, a major juncture for the life of any company."

Wow, if having a bra inserted into my body didn't already make me squirm, talk about a tummy flop when it comes to unnecessary cosmetic animal testing! Sorry to say I'm just not sold on the Cup&Up, but nevertheless, it will be interesting to see if this product takes off.

Image and quotes courtesy of Israel21c

Tagged in: pig testing , Cup&Up , Breasts , Bra Implant   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.



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Intern Sheila J
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written by sheila, November 17, 2009
Of course a man would think of something like this. And poor piggies! walking around with internal bras. It makes me wonder about the world.
issy
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written by issy, November 18, 2009
Pigs don't jog, or surf, or get their boobs yanked and played with on a regular basis. Aside from the fact that your boobs are fine they way they are, there are probably going to be a lot of botched bra-jobs before this hits the market. Wah-hoo
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written by mai autumn , November 19, 2009
so.. this sounds kinda horrible...! just a thought
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written by Penelope Lux, November 22, 2009
Ugh, for some reason this makes me feel literally sick to my stomach...
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written by Seb, November 22, 2009
What an insane idea!
OK, I had once a girlfriend with implants, it was already weird. Now that thing is even worse! Just the thought of it is creepy, I'd be just scared of playing with and breaking the whole thing appart. How gore is that? Who want to ever ever think about that? Did they ask us guys about what we think of that?

Women of the World, say no to the bra implants! Keep it real!
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written by Free files SE, September 24, 2010
I've never known in what way silicon breasts are implanted. It sounds very scary to me. It seems to me the best way is to do regular physical exercises for you breasts. They will not be much larger, but the result will be noticeable.
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Of course a man would think of something like this. And poor piggies! walking around with internal bras. It makes me wonder about the world.
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