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GPS your Undies
Posted by: Intern Stephanie G
in Style File
on Nov 23, 2009 
What could be more romantic than wearing sexy lingerie for your special someone? How about sewing a GPS tracking device into it? Huh?! That's right ladies. Thanks to Brazilian designer Lucia Iorio and her LindeLucy Lingerie line, your man will never have to waste another sleepless night wondering where his free-roaming, wanderlust-consumed woman is. Welcome to the "Find Me If You Can" line, where each piece of lingerie comes equipped with a very visible, pager-sized GPS sewn into the bodice. Only users with access to the tracking password will be able to view online just where in the world their significant other is. What a nightmare.
According to Iorio, this new line of lingerie isn't about giving men control. "This collection ... is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off. She can be found only if she wants to [be]." Iorio also tries to sell the piece further by stating it could be used as a safety device. I'm sorry, but there are a hell of a lot better methods of keeping yourself safe other than sewing a GPS device into your underwear. Iorio tries to present her product as a fun, flirty, new way to spice up your bedroom, but to me, it just stirs up nausea. If for some reason any of you get "gifted" with an item from the "Find Me If You Can" line this holiday season, take my advice and disappear for good!
Photo and quotes courtesy of nydailynews.com
The opinions expressed on the BUST blog are those of the authors and do not necessarily reflect the position of BUST Magazine or its staff.
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written by ButterflyFace, November 23, 2009
I only want a GPS in my panties if it can help my honey find my g-spot.
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written by issy, November 23, 2009
At first when I read the title I thought it was a device for tracking down the lost undies that go 'missing' from the public laundromat...
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written by issy, November 23, 2009
To be honest I didn't feel as much outrage as the writer of this article but hey, to each their own. To me it sounds like a kickass game of hide and seek. In all honesty it'd probably end with panties on a stray dog so there's money wasted but as with any form of sex play or bedroom toys, it's more about the relationship between the two people engaged in the act than the object itself. A douche can objectify a woman more with a look than a winner can with a pair of gps panties. It might be slightly less sexist however if it came with a matching set of gps boxers
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written by meesh, November 24, 2009
I worked with a man from Brazil who was the epitome of the stereotypical latino machismo. Coming from him, it was so extreme as to be scary (told his ex that if she ever cheated on him, he'd kill her). While intimate terrorism (what the research lit calls that type of relationship) is present in all cultures, I wonder if this will find more buyers in cultures in which men are very possessive of "their" women.
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written by j.stone, November 24, 2009
this troubles me. this can only end in bad things for women who are in violent relationships. hopefully this won't get much press. aigh!
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written by Jennifer June, December 03, 2009
I think it's fantastic!!!
My boyfriend ALWAYS asks me where I am, even when he calls me on the land line at home. It's an annoying habit and I am so happy that Lucia Iorio is finally answering to MY needs!
Now if only I were smart enough to wear different underwear on the days that I want to go local flop house for some action. Baby steps...
http://www.theladyslounge.com
My boyfriend ALWAYS asks me where I am, even when he calls me on the land line at home. It's an annoying habit and I am so happy that Lucia Iorio is finally answering to MY needs!
Now if only I were smart enough to wear different underwear on the days that I want to go local flop house for some action. Baby steps...
http://www.theladyslounge.com
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written by Laura T. , December 03, 2009
Ugh. I can't believe anyone would be OK with this idea??
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written by kate t, December 03, 2009
while i can definitely see the potential for abuse, a similar device could be very useful for a family member with Alzheimer's or another form of dementia.
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written by crassy mcnasty, December 03, 2009
This is SO not cool. I work at a Domestic Violence shelter and one of the latest ways of tracking down and stalking is the GPS. We had a woman who's husband would always find her- no matter how she tried to hide- he even came to the shelter. Turns out the bastard had sewn a little GPS tracker in her purse. Sorry, but this product is scary- no one needs to know where you are every second, there goes our independence!
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written by squeeke, December 03, 2009
This makes me VERY disturbed. I don't see anything good potential for this product, other than the ways it can be abused. I agree with the arguments people have placed before me. GPS is dangerous, the very thought of having it in my cell phone is uncomforting enough, anyone who wants to find me potentially could by tracking me with satallites. If I was living in a place where women were treated as objects, or in an abusive relationship, I'd be terrified if this hit markets and was produced. I'm also wondering why it doesn't have the same device installed in the counterpart's boxers, seems EXTREMELY sexest. I'd kind of like to know where MY boyfriend is because he's always late, and with no cell phone, it's hard knowing where the hell he is.
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written by ocpyropunk, December 03, 2009
What can you expect from the country that invented the thong? As a former victim of domestic violence, I definitely see the bad side of it way more than the good!
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written by for traveling, December 03, 2009
I travel a lot internationally on my own, and no one really knows where I am at any given time unless, I e-mail my family my itinerary, although I usually don't plan too far in advance. So in terms of travel, I can see this being useful as a "where were you last" worst case scenario. Knock on wood, as i'm going to Columbia tomorrow.
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written by Laurie, December 03, 2009
I agree this is stupid and creepy, but that being said, squeeke gave me a good idea, I should totes hide one of those in my 15 year old daughters bag, so I know where she is. GD teenagers lie like rugs!!
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written by Malaika , December 03, 2009
Aside from the very good argument that stupid ideas with pseudo-cute purposes like this can be abused, the thought that immediately jumps to my mind is: really? Do we really need another craptastic throwaway gift like this just because the technology exists to make one?!? Wow, consumerism hits yet another low.
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written by Ms. Kara Whiplash, December 03, 2009
The authorities keep finding missing women in my town a little too late. Maybe this will help find abducted women in a reasonable timeframe. I would buy them for my daughter if I had one.
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written by Kathleen, December 03, 2009
That's super creepy. "Hey, where did my vagina go?"
Admittedly, hopefully only people who can see a fun use for this product would buy it, but its still uber-creepy. If it was something that could be used for finding missing people, why stick it in the underwear (other than perhaps it might be more difficult for kidnappers to find, assuming they're not sexual predators.) It assumes that the thing of value that needs to be found is the underwear or what's inside it, and quite frankly, I have always thought one of the goals of the feminist movement was to show that women are not defined by their sexuality; break out of the dichotomy that declares us either whores or virgins. Every time BUST advertises a product like this, I get a clearer idea of how feministing could say you're not a feminist publication.
Admittedly, hopefully only people who can see a fun use for this product would buy it, but its still uber-creepy. If it was something that could be used for finding missing people, why stick it in the underwear (other than perhaps it might be more difficult for kidnappers to find, assuming they're not sexual predators.) It assumes that the thing of value that needs to be found is the underwear or what's inside it, and quite frankly, I have always thought one of the goals of the feminist movement was to show that women are not defined by their sexuality; break out of the dichotomy that declares us either whores or virgins. Every time BUST advertises a product like this, I get a clearer idea of how feministing could say you're not a feminist publication.
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written by Janzi, December 04, 2009
I agree with the idea of possibly using it for patients with a form of dementia but no sane woman would wear this. Honestly who wants to be with a boyfriend, girlfriend, husband etc. glued to a tracking screen. Obsession is not sexy in a partner.
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written by Melvy, December 04, 2009
I can see both sides here, but I think this line of lingerie was meant to be fun. As it says, it gives the women control as to whether they want to be found or not. (it has an off button, folks)It could prove to be a cute sexy game of tag in a way. Everyone has their own preference for foreplay. Some like to be the chaser, others the chasee.
Now what I don't agree with is when GPS technology is used without a partner's consent. That shows an incredible amount of mistrust and lack of self esteem. And the results, as mentioned above, can be very scary, and may even be illegal. If you feel like you have to track your partner, maybe you shouldn't be together in the first place.
Now what I don't agree with is when GPS technology is used without a partner's consent. That shows an incredible amount of mistrust and lack of self esteem. And the results, as mentioned above, can be very scary, and may even be illegal. If you feel like you have to track your partner, maybe you shouldn't be together in the first place.
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