Katie Oldaker

We’ve gotten a sneak peek at Sonia Rykiel’s new line for H&M, and, being as that the pieces so far sport fun colors, bows, and bedazzling, we love it. Rykiel, known for her knits, brings adorable sweaters and accessories from her French boutiques to the public with this collection, her second with the Swedish retailer.

 

 

The playful yet wearable pieces will almost certainly be a hit, though H&M has seen its share of controversy lately. The line is set to be released in selected stores on February 20th, and the full line will be previewed on H&M's website February 9th.

 

Photos courtesy Refinery29.com

 

Tagged in: sonia rykiel , h&m   

The opinions expressed on the BUST blog are those of the authors and do not necessarily reflect the position of BUST Magazine or its staff.


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written by nico suave, February 03, 2010
love the simple one shoulder dress with flower! Everything is so sunny and cute!
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written by Kate73, February 04, 2010
I remember when H&M had had a plus size line. Admittedly, it was never as cute as the smaller-sized clothes, but it was at least an option. But they ditched it here in the US, and I've heard they're planning on doing the same in Europe. I just have a hard time believing that a store like H&M or Forever 21 couldn't make big bank by selling equally cool, affordable plus-size clothes, especially here in the states. But until they do, they'll get no money - and no love - from me.
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written by Fashion Serial Killer, February 04, 2010
not too shabby... tho, the horizontal stripes might scare some ladies.
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written by LaurelD, February 04, 2010
these clothes are cute- and I used to love shopping at this store, but that was before I read an article that exposed H&M and Wal-Mart's habit of slashing up and throwing out trash bags full of clothes that don't sell! While millions of people live in poverty, this is a criminal waste of perfectly good clothes! Sadly I can't in good conscience shop at this store anymore...
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written by Rin, February 05, 2010
I'm guessing any big chain stores throw out clothes, just like book chains throw away literally tons of books and magazines that don't sell. It's sad that something can't be arranged so that all that 'useless' merchandise couldn't find a home somewhere it's needed. But unless you buy only from very small, privately run shops, it's going to be an issue anywhere. smilies/sad.gif

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