Kristina Uriegas-Reyes

A new study from The London School of Economics and Political Science claims that plus-size models will increase obesity in the United States and Europe. Authors, Dr. Davide Dagone and Dr. Laura Savorelli, write that, “Given that people are on average overweight, we conclude (that using larger models) may foster the obesity epidemic.”

In a weird way, I understand where their logic came from. Yes, Obesity is a problem in the U.S. and if plus-size becomes the normal standard of beauty, anything over becomes more “ok” or attractive to society and people are less likely to try and control their weight. The study says things like, “Health is on average reduced since people depart even further from their healthy weight.” There are so many more things to take into consideration though. For one thing, they make the assumption that plus-size models are overweight and that’s not always the case. They also make the assumption that thin models help people control their weight by providing incentive, but don’t note that they may also lead to eating disorders. The founder of Hope.com says, “I would say the skinnier models provide a worse body image and unrealistic standard. Younger girls are especially subjectable to being influenced by underweight models.”

If we’re going to go in their logic direction, it could also be argued that thin models lead to obesity because the models are so far from attainable that society just “gives up” instead of using them as a weight control incentives. Both are extreme and unlikely argument results. Dr. Gregg Jantz, an eating disorder specialist says, “We need a mix of models, none of whom have extreme weights, either thin or fat, but who look great at a “normal” weight.” Sounds about right. 

In my opinion, if we don’t at least try and change the standard of beauty, whether normal or plus-size, then the way women view themselves will never change. It leads to a trickle down effect of women being unhappy with themselves, which leads to a lack of life confidence, which can and does hold women back professionally and emotionally. Why would we want to keep doing that? 

Either way, any researcher or statistics course taker will tell you that one study does not a fact make. 

..and just because I love this picture: 

Here's Crystal Renn walking Gaultier in 2005 in full plus-size model glory.

[photo/source: Hollywood Life]

Tagged in: plus size , obesity , eating disorder   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.



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written by Harpoontang, April 22, 2011
I bet these are the same people who said, when plus-sized models were being demanded by the consumers that 'media doesn't really influence people's behavior and self-image'
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written by Cheryl W, April 22, 2011
I love the idea that anyone would think these women to be "obese." They're quite stunning. "Curvy" is NOT the same as "obese."
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written by Katie Anna, April 22, 2011
Uh... "plus size" models are usually about a US size 8 at best, aren't they?! No-one obese is ever getting on a catwalk. This is crazy logic.

If America wants to tackle the obesity epidemic, it should start by addressing the ridiculous amount of junk food that gets marketed and widely distributed, not blame it on perfectly heavy models who just don't happen to be stick and bone. McDonalds, anyone? Starbucks? Dennys? Wendys? I could go on.
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written by Miss Vidal, April 22, 2011
I think that an obesity is not caused by what is reflected on the media. Today, many societies face a great problem with obesity, and yet the media still idealizes the thinner, toned, sometime idealistic (photoshoped)bodies.

There are so many problems that need to be addressed, economy, access to quality food, government endorsed exercise programs, affordable health programs and incentives for those who keep a "healthy" lifestyle.

Its simply idiotic to think that the use of plus size models is gonna make people to go get fat.

The use of plus size models simply speaks that designers (and the companies they represent) are seeing a complete new market that they hadn't explore fully before, its sadly all about money and not so much of creating a more accurate description of female beauty.

However, as a consumer, I like to see the variety that is slowly (but surely) surfacing in fashion, and media. Its refreshing and a bit more honest (still photoshoped let's not fool ourselves)
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written by Z Funk, April 22, 2011
Plus-sized models mean I should ignore my concerns about diabetes and heart health and just eat another doughnut? Sweet!

Any "study" that relies on the idea that women are morons is not a study to be taken seriously.
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written by jennifro, April 24, 2011
Anyone, any size can be stunningly beautiful. I think the argument to embrace curvier models would be the same as the argument to embrace models with all skin tones and hair types and heights. Beauty is not exclusive. Women need to see their own unique beauty reflected in images from the beauty/fashion industry. We are all gorgeous!
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written by Toongrrl, April 27, 2011
Who paid for this study?
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written by Jennifer June, April 28, 2011
"plus size" models are too small for the biggest sizes in a regular boutique, never mind plus-size clothing.

But.. what if women find out that they are beautiful no matter what shape or size they are? What then? They might stop spending all that money on garbage to make them look skinnier, younger, taller, bustier and *gasp* spanx (love those things) might go out of business!!

This has nothing to do with worrying about society becoming even more obese. It's all about the same shit as always. Money.

http://www.theladyslounge.com
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written by Amanda T, April 28, 2011
That is so stupid. That is just like saying "And skinny models "may foster" too skinny, anorexic, and bulimic people" It's ignorant.



Colleen K
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written by Colleen K, April 28, 2011
The size of these models only seems ... I don't know, 'shocking'? to people because mainstream models are SO impossibly thin! It would be so nice to open a magazine, or a catalog, and see a model at size 8, 10, etc, who was simply referred to as a model. Not a plus-size, or whatever, just regular 'model'. I think it would have the opposite effect that this study is claiming. I think with the pressure to be impossibly thin backed off of women, many may make healthier choices because they wouldn't try and set impossible goals, or look at health = size 2 pants. A healthy weight may not necessarily mean you don't have a little extra to love, and I think that without realizing it we may equate no body fat with health...
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written by Ashley Brook, April 28, 2011
I think we need to stop trying to change anything but ourselves. We are dumping way too much expectation and responsibility over our individual body image in the arms of the fashion industry. The only reason why people feel negatively about their bodies is because they are comparing themselves to those they see walking the runway. If we try to "change the standard of beauty" to our liking, that is only further encouraging the comparing of bodies. Also, no matter what size of bodies we put on stage and in the media (whether they be thin, large, in between, or even a mixture at the same time) it's still not going to work. It's not going to please nearly everyone and even if it does please some people, it's not going to magically change their body image. Why? Because most women are already insecure with themselves *before* they are ever even expose to these so called models that promote unhealthy ideals. That's why parents need to step in and become very involved from Day One and help enfource healthy body image. The change will not come from the industry, it can only come from within.

xoxo Ashley
http://loveashley.net
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written by RamenforBreakfast, April 28, 2011
@Toongrrl: Exactly! What's their motivation.

This "study" is why, when I turned 17, I vowed to never purchase a magazine again that didn't fit my reality. I haven't put down a dime for any magazine with women on the front save for Bitch and Bust since then. So sick of looking at size 2 white girls in $200 jeans!!!
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written by Annie B, April 28, 2011
I am a PhD researcher at the University of Exeter Business School exploring an opposite hypothesis from the London School of Economics researchers'. Should you relate to full-figure models and be interested in contributing your point of view in an eventual interview, please send me an email at ab481@exeter.ac.uk and I will get in touch with you.

Thank you,

Annie
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written by susans, April 28, 2011
Yeah, I'm pretty sure no plus-size model walking the runway is actually overweight. Most of them are at a healthy weight as opposed to being severely underweight, and in our warped vision of what is beautiful right now, them being healthy makes everyone else unhealthy. What?

I agree with poster above: any study that assumes women are morons was clearly a waste of government funding. Maybe they should spend that money creating programs that help girls have a healthy body image.
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written by minoukatze, April 28, 2011
Thing is, the average "plus-size" model (probably a size 6-smilies/cool.gif now is one who would have been considered normal 30-40 years ago. The obesity rate is skyrocketing, and the models get skinnier and skinnier. I somehow doubt that, all of a sudden, healthy looking women on the runway are making society fat. God forbid we look at a fashion magazine and not be filled with guilt or self-loathing.
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written by Auntie Maim, April 28, 2011
Even beyond the weight of plus-size models being normal for their height, it's entirely too often that "overweight" becomes conflated with "obese" in studies like this, and in people's minds. Recent research even indicates lower mortality rates for people with "overweight" BMIs compared to "normal" BMIs, and excess deaths only for some age groups with obese BMIs (the misleadingly titled, "Excess deaths associated with underweight, overweight and obesity", Flegal et al. 2005 JAMA 293: 1861; a nice review of research like this is "The epidemiology of overweight and obesity: public health crisis or moral panic?" Campos et al. 2006 Int J Epidem 35: 55). The assumption is generally that overweight is, both health-wise and weight-wise, a step between normal weight and obese, but that doesn't seem to be the case. Not to mention the link between obesity and diseases like type II diabetes has not been shown to be causal. This is just more fat-shaming.
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written by botanylicious, April 28, 2011
I am sending this to my scientist friends for their opinion (besides that we will all think it's stupid), I just can't figure out how you can "scientifically" make a statement like, plus-sized models will contribute to obesity. It just sounds like a bunch of conjectures strung together.
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written by Meryl, April 28, 2011
This article is such a massive failure and represents everything that is going wrong with BUST which YOU need to address before it's too late.

You have readers who ARE obese. Don't call them a "problem". Don't imply that "controlling one's weight" is something that everyone needs to be doing constantly. That's a fallacy and it plays into all the old patriarchal bullshit you're supposed to be against.

I can't even be bothered to explain it to you. "Auntie Maim" gave a good response. Maybe you should actually read it and pay attention to your readers for once. It would have been nice, for example, if someone had addressed my concern that after the Ashley Graham shoot you printed two letters that shamed THIN models (one calling them "vacuous", the other generally assuming they were anorexic).

I don't read your magazine to feel bad about my body. Hell, I can buy Cosmo for that. I won't be renewing my subscription.
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written by leilanigl, April 28, 2011
I hate the assumptions in this study but I have to point out one more most people seem to be making - that a "plus size" model is a US size 6-8 - which is not true at all. A proper "plus size" model is about a 14; at an 8 you're told you'll never book jobs because you don't fit into one of the two model standards. It differs from agency to agency and job to job, of course, but it's not uncommon for a girl to be told she needs to bulk up from a 10 or 8 if she wants to book these jobs.
Honestly, both standards are ridiculous and arbitrary, but let's at least discuss this with an eye for actual facts, not assumptions.
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written by Amber Dawn, April 28, 2011
ummm.. for that to even have any bearing on something happening in our reality, first plus size models would have to be mainly obese. As I understand it most of them are just kinda average sized, or a little bit bigger instead of way skinnier than average. Besides, big doesn't necessarily = unhealthy anyway. It depends on how you eat, whether you exercise, etc. etc. Lifestyle has something to do with body size, but some people are bigger than others anyway.
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written by Amber Dawn, April 28, 2011
Oh, and Crystal Renn's dress is freaking amazing. I'm so pleased to see something bright and interesting made for a plus size model, instead of just "Oh look, we put a dress on a size 14 woman, aren't you impressed!"
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written by Jessica Svoboda, April 28, 2011
I think obesity has less to do with the models than to do with our food source (one that allows highly processed junk with fillers & taste enhancers to be the majority of what people eat these days). Let's place blame where blame is due! Jeez! Beautiful, curvy, sexy, healthy plus size models is not it!!!!!!! www.SVOBODAStyle.com
Michelle Parsneau
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written by Michelle Parsneau, April 28, 2011
What a bunch of utter crap! Thank you, Bust, for calling them out on this! And the comments? Brilliant!
Michelle Parsneau
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written by Michelle Parsneau, April 28, 2011
Oh, and btw, to the study authors, you may need to go back to college, or at least take the statistics class my husband teaches. As he always tells his students, "Correlation isn't causation."
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written by authorunknown, April 28, 2011
As a recovered (perpetually recovering, I should say) anorexic, I learned in my gender studies classes in classes in undergrad the effects that the media and that "beauty" magazines were reported to have on women's self-esteem. As I began the long and arduous process of healing the first and most important change I made was to stop reading all fashion/fitness/beauty magazines entirely. The effect was as instantaneous as it was pervasive. Clearly I have an opinion about how destructive the gaunt "standard" that is represented can be.

I do wonder, though - the women coming down the runway look consistently pissed off. No matter their size, if they were forced to smile, would happiness in women suddenly increase? This I would endorse.
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written by addisonherron-Wheeler, April 28, 2011
I would just like to point out that our "plus size" standards are a bit ridiculous, The two pictures of "plus sized" models in this story don't look to be above a size 5, which is absurd. And yes, although there is an epidemic of obesity in America, REAL obesity is an extreme condition that drastically affects health, its not a bunch of women with curves. In fact, historical western standards of beauty tout today's "curvy" women as normal and beautiful and the so-called "plus sized" as voluptuous. Furthermore, for most women in society today to maintain a so-called "healthy" weight, many would have to eat 1500 or less calories of non-fat food a day to even come close. I work out every day, eat mostly vegetarian, and am 10 pounds "overweight," but I'm not unhealthy. Today's society seriously needs to drastically change female health standards to fit in with those of males, which are basically to eat good, filling yet healthy food and stay active, not starve and deny the body of calcium and protein.
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written by tommynomad, April 28, 2011
As appalling as the research appears to be, I wish Ms. Uriegas-Reyes had actually read the report, and then attacked it effectively. As it stands, this is a classic case of what happens when academic work gets reported via mainstream media: misrepresentation and alarmism.

This was not a study of real women and their attitudes. No one was asked any questions, as far as I can tell. This was a mathematical exercise, using body image and models merely as context. It's pure conjecture. While it may have made the grade for mathematics, it's what Dr. James Loewen calls BS: bad sociology. The best response would have been disdain or methodological criticism.
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written by Mmm-Hmm, April 28, 2011
Kneejerk reactions aside, the studies coming out of the UK are pretty much useless when it comes to creating any quanitfyable sociological data. WHY? It's simply because their population in the United Kingdon is an extremely tiny, mainly of European genetic descent. They have been recently noted in the new of removing children from overweight parents and making their genetic predisposition to heaviness tantamount to child abuse.

So we are looking at basically a simlair series of research coming out of the UK being used to support their Nanny state and the inscreasingly restrictive policies on human freedoms within in the UK.

Obesity is not a matter for the government to adminstrate over. It is no more remarkable or fearsome than being born with rutilism or with a high metabolism or being born African American or from a Pacific Islander family.

To say that a thin person is bad is just to say the same that a fat person has something inimically "wrong" morally within them WHEN they are simply a product of genetic circumstances.

Now the idea of extremely thin models is not ideal but there is a simple reason for why and I think if the general public knew, they might not struggle so much for the ideal. The fashion industry is dominated by gay men. Wonderful creative gay men. But their predilictions are to create fashions that make women look like young men; slim, breastless, waifish young men.

So simply, the fear of fat, faulty. Fat women; a product of both genetics and various encdrocrine conditions that first make it to five times as hard for them to loose weight AND psychologically shamed to feel disempowered to be healthy at any size BY THEIR OWN LOVED ONES. The fear of plus size models; faulty. With the average normal woman being a size 10-12, a fashion industry that ignores money, is a fashion industry without money. Somewhere companies such as Torrid, Lane Bryant, Alight, Sillouetes, Iggi, and Koinia I doing quite fine.

If there is one thing in this world women deserve after getting the vote, the right to wear pants, and being treated as equals, it is the ability to wear attractive clothing that fits them.
Adorn Me jewelry
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written by Adorn Me jewelry, April 28, 2011
A fabulous example of educated idiots. Why is anyone listening to them?
Rennie
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written by Auntie_Maim, April 28, 2011
@tommynomad: I agree wholeheartedly and thank you to the author, Kristina, for at least including a link to the original study.

@Meryl: Kudos to pointing out the assumptions about obesity in the article.

FYI, the second author is misnamed above as Laura when HIS name is Luca. MY pet peeve with BUST is that I feel there is too little fact checking, proofreading and editing and I think that undermines the credibility of the information, the author and the magazine. There were errors in all four articles that I read that were featured in the email with this one. That's right, ALL of them. Just because BUST is a commercial magazine and in the mainstream doesn't mean it can't be good, or at least relatively accurate!

It isn't ever made clear in the article above that this study is NOT what we generally assume a study is, i.e. actually studying an adequate number of people in an experimental group against a control group and reporting the results. I'm a bit confused because they're doctoral students. Was this paper done before they started on their dissertations or is THIS their topic?

How big plus-size models actually are will probably have to remain a topic for debate. I just don't believe what I read about that. I've seen video of Crystal Renn in which she genuinely does not look bigger than a size 8, but above, she looks bigger than that. I've read an article describing the clothing chain Marina Rinaldi as being for "plus-sized women" and "size 8 and up" which was either a typo or fashion industry bias against anyone over a size 6.

Also, I'm surprised that the Huffington Post reported on it as a "new study" last week when it looks like the paper was released last year.
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written by Julianne Pigeon, April 29, 2011
I'm sorry, but I'm missing something. What is so bad about being overweight? And in some cases obese? Being "overweight," even "obese," is NOT necessarily a health risk. They're constructed, and in many cases aesthetic/colloquial terms; each person carries weight and proportions differently. Attempting to fit "the chart" is a mistake. Also, "obese" is much easier to achieve than we would think. Get yourself about 20 lbs over the highest "normal weight" on the silly chart and you're there. This article needs to differentiate terms, and the imbeciles that wrote the study need to fry it up and eat it.
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written by coffeegirl18, May 01, 2011
I agree with what Katie Anna says above since I actually have friend that is in the modelling industry. I`d also like to note that she`s one of those people whom has great genetics and is naturally skinny. She actually eats more than me which cracks me up since most think models starve themselves. Some do just saying she doesn`t.

Size 0-4 is the usual for a runway model, Size 8 is the usual for a plus-size model.

The sizes in between are usually for catalogue modelling. There's actually a pretty wide range of modelling. Some actually do body part (hand, foot, eye) or makeup modelling.

Note that this is just according to what my friend has seen.
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written by Fed up, June 19, 2011
I would in no way call your average plus sized model obese, but why does it have to be either stick skinny or plus sized? So the runways and magazines featured size 0-2, then get rained on for promoting stick figures, so then they go to size 8-10. I’m all for diversity, but the big question that comes to my mind is: WHEN WILL THE FASHION INDUSTRY BRING IN SIZE 4-6???

I’m using these sizes just to make the point clear, btw. I won't even pretend I know what sizes these models are, but face it, whether you want to call these girls fat, skinny, normal, what have you, there is a huge gap with no real representation between the stick figures and the plus sizes

I certainly don't see figures like mine represented in the fashion world (5'6", 125lbs, size 6)
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written by Danielle R, July 27, 2011
okay so heres the thing i dont see how in the hell the women on the left is considered obese or full figured. shes to me skinny or healthy not obese and the girl on the right is sick or she needs to eat something. see what makes me mad is even plus size stores dont use plus size models. they use border line "plus". im a size 18 what you call a real plus size and the women they use in there ads are a size 10 or 12 thats not plus size. so for anyone to say that a "plus" size model will start an obesity epidemic should slap the stupid out of themselves because i wish i could look like the women on the left and be consider "plus" size looking like her because i would walk around all day and tell people and negative talkers and reporters to kiss my plus size ASS!

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