In recent years, several brands have made a name for themselves by making bras for women of every shape and size, celebrating each customer's individuality. But what about color? What's Your Nude is a new campaign set to launch February 1st that hopes to send a message to bra manufacturers and retailers. Tara Raines, the psychologist who started the movement, is fed up with the lack of diversity offered to women of color in the lingerie department at major stores across the country and is doing her part to change that.
The idea came to her when she realized that for more than 30 years, her friends and family members have been forced to dye buff-colored bras a darker shade due to a lack of options. “Women of color have tremendous spending power in the U.S. and it’s absurd to think that in 2012 we are essentially disenfranchised when they shop for lingerie,” said Raines. “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.”
A handful of companies such as Target and Kmart offer bras in darker hues, which is a good start, but every company should show a commitment to diversity. "I don't think it's too much to ask that bra makers include darker hues when manufacturing their collections," said Raines. "Women of color deserve to look and feel sexy, and a big part of that is looking like ourselves."
If you'd like to participate in the campaign, you can get involved in the following ways:
Contact your preferred bra retailer on February 1 and let them know how you feel.
"Like" the What's My Nude Facebook page where you can RSVP for the public event and find contact information for select bra makers and retailers.
Follow the campaign on Twitter where you can spread word of the movement and share your experience by using the #WhatsYourNude hashtag.
Image source What's My Nude Facebook page
Text source Perfect Pitch PR
The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.