Our prayers must have been answered because last night during the most boring Super Bowl of a lifetime, empowered women and girls everywhere got some much needed relief from a myriad of sexually objectifying Super Bowl commercials.

Thanks to the brilliance of Intuit - a  company that held a contest for the Super Bowl slot - for the first time in history a small company got some airtime during the biggest game of the year, and praise to whatever you praise to above, it was Goldieblox

Watch, enjoy, celebrate, go buy the rad and brilliant little girls in your life some of these toys and SMILE because even though it's just one great commercial in a huge pile of shit, it's still a huge victory. 

Tagged in: super bowl sunday, goldieblox, goldie blox, girl power, commercial, childrens toys   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.

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