It's the tragic truth that on average, for every dollar a female earns, males earn just seventy-seven cents. In 224 years, there has never been a male president. Oh wait, flip that… reverse it…
For the male who is still insecure about whether he is naturally in positions of power, Dockers has created a line for him.
I’m guessing the name implies that the wearer can slide these bottoms over his perfectly muscular bee-hind and go from looking like this:
To looking like this:
The alpha male! As pictured above, the alpha male can stroll along the wilderness of Central Park with purpose. He will get an ice cream cone from a cart. And maybe he’ll even get sprinkles too.
If the newfound alpha male starts losing a sense of his alpha-ness, he can always remember the catch-phrase, wear the pants….wear the pants…. That way, if his girlfriend wants Mexican but he wants Chinese, he can be sure to set the dynamic straight.
But on a more serious note, what does a line for men called “alpha khaki” mean for males and females? What if a male doesn’t feel like guiding a pack of wolves to food? According to Dockers (and, let's face it, much of society in general), he would not measure up to what it means to be a “man.” I think it is safe to assume that emotions are not included in what it means to be an alpha male. How many times are emotions associated with weakness or a “female thing”? The expression on the guy’s face in the ad definitely reads serious and tough.
This may just be a pair of pants but I think its existence emphasizes a greater issue.
Although the Alpha Collection was released awhile ago, it's presence demonstrates how prevalent and accepted this problem continues to be. Major fashion brands like Dockers are still exploiting the pressure for males to feel overly powerful, which, in turn, hurts women, families, and society in general. These negative effects contribute to sexual assault rates, violence, and depression. Hell, could we even imagine the word “alpha” being used to advertise clothing for women?
So what do you all think? Are these just pants? Or does the shiny metal zipper on the fly reflect a much larger issue to you, as well?
Images via slxs.co.za, reelphoto.blogspot.com, and newswire.ca
The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.
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