Almost every home product advertisement you can think of features a woman acting out a pretty stereotypical domestic role; you’d think all we spend our time doing was wiping counters and asking our rambunctious husbands and sons to take their shoes off. In the wake of the recent Super Bowl ad frenzy, comes this amazing parody video advertising a product called “Swiffle.” Bringing awareness to important subjects like reproductive rights, rape culture, wage inequality, and general sexism, the fake product and its hilarious tagline “Inequality Sucks” is a welcome reminder that condescending and sexist ads are as damaging as they are ludicrous. 

 

Video and image via YouTube

Thanks to Upworthy

Tagged in: women, Videos, super bowl, sexism, Products, parody, marketing, home, domesticity, advertising   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.


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