on Jul 02, 2014
When you think of the stereotypical computer technician what usually comes to mind? If you’re like me, you’re probably imagining some sort of nerdy Bill Gates look alike with wire-rimmed-glasses and a meager waistline. In today’s world, people rarely seem to associate women with these types of jobs. In fact, if you take the time to do a Google Images search for “computer technician” you won’t find a single picture of a ... Read More
BY Emily Robinson
on Jun 10, 2014
Are you still secretly five years old? Do you enjoy buying a cool toy every once in awhile? Are you frustrated at the lack of equal gendered-representation in the pink vs. blue toy world? If so, meet Dr. Ellen Kooijman and the people behind the #WeWantLeia campaign. Thanks to them, we have a few more fun, gender equal toys for kids and kids-at-heart.
Kooijman, a geochemist from Stockholm, has always loved the LEGO brand, but didn’t quite love the lack of ... Read More
BY Andrea Stopa
on Feb 11, 2014
This 1981 LEGO ad featuring this adorable red head and a very feminist and very true message about children, creativity, and leaving the whole gender stereotype thing at the door, has recently blown up a lot of news feeds:
LEGO was selling "Universal Building Sets," and saying specifically with this image that being a builder, creator, or inventor, is never gendered.
Unfortunately, the reason this ad has resurfaced with a vengeance is because LEGO doesn't ... Read More
Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.
But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a ... Read More
BY Laurel Walsh
on Jul 03, 2013
Somebody one-upped Buttercup! For the latest news in body parts that are more inventive than actual body parts, Christina Stephens has built a prosthetic leg out of LEGOS. That's right. A LEGOleg.
Christina is an occupational therapist, clinical researcher and peer educator who had her left leg amputated after a foot crush injury. She's the lady behind Amputee OT, a social media personality who posts fun educational videos about living as an amputee.
Try ... Read More
BY Hallie Marks
on Jun 14, 2013
Who IS that girl?
We know all about how kids’ toys are divided by gender in really icky ways. Why can’t a boy use an Easy Bake Oven? Why aren’t girls playing with those trucks in the commercials? And the issue goes far beyond surface advertising – “boy products” often encourage building, activity, and adventure, while “girl products” usually emphasize appearance and foster skills like nurturing and cooking. These are all great ... Read More