Tag » LEGO
When you think of the stereotypical computer technician what usually comes to mind? If you’re like me, you’re probably imagining some sort of nerdy Bill Gates look alike with wire-rimmed-glasses and a meager waistline. In today’s world, people rarely seem to associate women with these types of jobs. In fact, if you take the time to do a Google Images search for “computer technician” you won’t find a single picture of a ... Read More
Are you still secretly five years old? Do you enjoy buying a cool toy every once in awhile? Are you frustrated at the lack of equal gendered-representation in the pink vs. blue toy world? If so, meet Dr. Ellen Kooijman and the people behind the #WeWantLeia campaign. Thanks to them, we have a few more fun, gender equal toys for kids and kids-at-heart.Kooijman, a geochemist from Stockholm, has always loved the LEGO brand, but didn’t quite love the lack of ... Read More
This 1981 LEGO ad featuring this adorable red head and a very feminist and very true message about children, creativity, and leaving the whole gender stereotype thing at the door, has recently blown up a lot of news feeds:LEGO was selling "Universal Building Sets," and saying specifically with this image that being a builder, creator, or inventor, is never gendered.   Unfortunately, the reason this ad has resurfaced with a vengeance is because LEGO doesn't ... Read More
  Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.    But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a ... Read More
  “Have you ever seen anything like it?” reads the copy for this 1981 LEGO advertisement. And no, we haven’t; unlike modern marketing campaigns wherein gender lines and norms are all but drawn in the sand, the ad features a young girl simply enjoying her toys.   The image betrays no sign of the contemporary assumption that girls need special products differentiated from boys’ toys through color, shape, or content. As The ... Read More
   LEGO has produced many scientist figurines in the past, but alas, they are most often stereotypical stock figures: they have unkept hair, broken glasses, and look completely crazed. They are also mostly male, and while there have been lady LEGO scientists, they seem to be scientists in name only, never wearing a snazzy professional outfit or having a special area of expertise.    On this historic day, the toy company has finally given the ... Read More
  Somebody one-upped Buttercup! For the latest news in body parts that are more inventive than actual body parts, Christina Stephens has built a prosthetic leg out of LEGOS. That's right. A LEGOleg. Christina is an occupational therapist, clinical researcher and peer educator who had her left leg amputated after a foot crush injury. She's the lady behind Amputee OT, a social media personality who posts fun educational videos about living as an amputee. Try ... Read More
  Who IS that girl?  We know all about how kids’ toys are divided by gender in really icky ways. Why can’t a boy use an Easy Bake Oven? Why aren’t girls playing with those trucks in the commercials? And the issue goes far beyond surface advertising – “boy products” often encourage building, activity, and adventure, while “girl products” usually emphasize appearance and foster skills like nurturing and cooking. These are all great ... Read More
I’m sure you all remember the controversy surrounding manufacturer LEGO’s incredibly sexist line of toys called “Friends,” heavily simplified from their normal toys and marketed specifically to little girls. I’m sure you also remember the completely legitimate outrage over these toys (John Darnielle won my heart with his call to arms to “leaflet and raise hell”) and the attempt of SPARK activists Bailey Shoemaker Richards ... Read More
More than 30,000 people have signed an online petition on Change.org stating they don't support toy manufacturer LEGO's newest campaign, a line of toys called Friends made just for girls (an already gag-inducing phrase when it comes to marketing). Critics are calling it sexist because the line makes a break from LEGO's usual build-it-yourself aesthetic. Friends features pre-assembled sets that follow gender norms like a hair salon, fashion design studio, and ... Read More