Tag » Sexual objectification
American Apparel doesn’t exactly have a good rep in many feminist circles—its notoriously sexist advertisements (and predatory founder) have definitely made me a little weary of buying my clothes there.  The company has lowered itself to our expectations once again this week with the U.K. launch of its racy “School Days” campaign, which features young women posing provocatively (the usual) in various school settings (not quite the ... Read More
Okay, so I know a lot of gamers--of all genders-- who are sick and tired of seeing women sexualized in video games. Disturbingly, recent research has suggested that women are damaged by playing as over-sexualized avatars in games. So why does the industry continue to churn out female characters in barely-there outfits? Warface, an online shooter features female soldiers in skimpy, highly ineffective fighting attire. What's holding them back from making it more ... Read More
As Kitana’s double D’s engulfed the screen, I had to ask my brother again, “You really don’t see a problem with this?” “Well, I mean, the guys are shirtless,” he replied. “Kay, but…they’re not wearing aluminum lingerie.” Having a brother means growing up with a fair share of video games, and from Soulcalibur to Tekken, the same ridiculous costumes for female characters. But dude, the new Mortal ... Read More
When I first peeked at JT’s new video on Youtube the first two comments for “Tunnel Vision” were “This porn has good music” followed by “It’s not porn, it’s art.”  Let me save you a little bit of time: it’s neither. What it is, in fact, is Justin Timberlake being totally gross and weird for waaaay too long, in ways I never thought was possible. It makes Dick-in-a-Box look dignified. Women crawling ... Read More
I haven’t seen such a mockery of surfing since Mary Kate and Ashley’s Hawaiian Beach Party. And at least in that video, they actually surfed. A new advertisement for Roxy Pro Biarritz – an all-female world surfing contest – has caused quite stir down under, and rightfully so, because it’s straight-up idiotic. Here’s the play-by-play: Woman rolls around topless in bed and picks up her cell phone, woman puts on sheer white top, ... Read More
So I haven’t heard of Kraft’s “Zesty Guy” until recently, mostly because I think salad is the devil. I plan to be like the great residents of Pawnee, Indiana one day: “first in friendship, fourth in obesity.” However, yesterday I laid my eyes on Kraft’s latest Zesty Guy ad and...god, I am hungry for some vegetables. Of course, though, due to the "provocative" nature of the ad (as you can see, the man is all but naked aside ... Read More
Caroline Heldman’s talk, “The Sexy Lie,” at TEDxYouth in San Diego tackled the very prevalent issue of sexual objectification—specifically, the idea that being sexually objectified is empowering. TED talks have gained a reputation for showcasing intelligent people presenting various enlightenments and challenges to their listeners, and Heldman does not disappoint. Her twelve-minute talk is concisely accurate without losing any of its ... Read More