Tag » advertisements
Once upon a time, beauty companies were telling women that their bodies weren't smooth enough, their faces clear enough, and their hair, shiny enough. However, after various body-positive movements in addition to all the feminist scholars critiquing the issue, companies have attempted to alter the explicit ways in which they enforce constant body surveillance. Now more recently, we are seeing women's beauty advertisements "praise" empowerment over body image. Take ... Read More
In the world of HelloFlo, girls are so excited to get their period that they fake it with glittery red nail polish on a giant maxi pad in order to win the respect of their equally adolescent peers.  If you’re unfamiliar, HelloFlo is a company that assembles care packages geared toward preteens that are just about to get their period. And they include the works - tampons, pads, and snacks (yes, SNACKS). In this little video, a mom lets her ... Read More
The pitch: let’s use an image of a 14 year old girl being shot by the Taliban to sell our mattress brand. Yeah… sounds like a great idea! Advertising company Oligvy and Mather’s India branch decided to use Malala Yousafzai’s likeness and personal plight to sell Kurl-on mattresses. Malala is an international heroine whose work as an education activist began when she was a just pre-teen. She started writing an anonymous blog for the BBC, ... Read More
In case you need more affirmation that beauty standards are a load of totally constructed baseless and ridiculous garbage, check out these vintage ads telling women that skinny is ugly, and gaining weight is necessary to look good and get dates: For the most part, advertisements have been and continue to be the worst, and whether it's pressure to be curvy, thin, or a robot, it's incredibly unfair and completely unjust to make women feel they are somehow ... Read More
Have you ever had someone walk in at the most awkward, hot-and-heavy moment of a TV show or movie you were watching? Better yet, have you ever watched an HBO original series in a public area of your house? Then you will be able to relate to HBO’s new ad series, which captures an array of familiarly uncomfortable moments in a campaign for the streaming site HBO Go. The premise: you should avoid watching HBO near your family, or in particular your loudmouth, ... Read More
 2014 has proven to be a pretty cool and empowering year for women…so much so, that it’s kind of starting to creep me out. There have been tons of ads going around referencing the power of girls and women, and re-asserting everything we can do. I'm happy about this, buuuuut I am a little concerned about the agencies behind some of these viral videos. Are  they really 100% invested in the wellbeing of women, or are they jumping on some kind of ... Read More
"I am tired of sexually tinted images" reads an angrily scribbled message on a half-ripped billboard. Well, so are many of us. Billboards and posters all over the streets are beacons of sexist merchandizing, objectifying women's bodies as things to be had. Often faceless, topless, and pants-less, images of overly-sexualized women litter the streets as a way to sell, well, anything - including liquor, cigarettes, and beer. This is not a new topic, and there's ... Read More
That is the big question that New York City is raising through a new campaign called the NYC Girls Project, which aims to help promote self-esteem in tweens. In the newest “public education campaign geared towards girls ages 7-12,” new ads will appear on buses, subways, and phone kiosks. While the ads include phrases like, “I’m adventurous,” “I’m a leader,” “I’m creative,” and ... Read More
    David Gandy for Dolce & Gabbana   The fight against unrealistic body expectations spawned from airbrushed models on billboards has been going strong for years. The “Dove Real Beauty” campaign showcases women of all shapes, colors, and sizes in their underwear, proving that real beauty comes in all forms. Yet as far as it goes, men haven’t been given the same real life role models. Instead, they’ve been blasted with ... Read More
Hornet Signs, a Waco Texas based printing company, should probably start looking for a new advertising director. As a promotion for their products, the company printed a decal that featured a woman, bound and tied, curled up in the bed of a pick up truck. The image of a blonde woman in jeans, her hands bound and tied, hair obscuring her face, was placed on the back of a Hornet employee’s pick up truck to showcase how realistic the company’s signs look. ... Read More
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