Tag » advertisements
 2014 has proven to be a pretty cool and empowering year for women…so much so, that it’s kind of starting to creep me out. There have been tons of ads going around referencing the power of girls and women, and re-asserting everything we can do. I'm happy about this, buuuuut I am a little concerned about the agencies behind some of these viral videos. Are  they really 100% invested in the wellbeing of women, or are they jumping on some kind of ... Read More
"I am tired of sexually tinted images" reads an angrily scribbled message on a half-ripped billboard. Well, so are many of us. Billboards and posters all over the streets are beacons of sexist merchandizing, objectifying women's bodies as things to be had. Often faceless, topless, and pants-less, images of overly-sexualized women litter the streets as a way to sell, well, anything - including liquor, cigarettes, and beer. This is not a new topic, and there's ... Read More
That is the big question that New York City is raising through a new campaign called the NYC Girls Project, which aims to help promote self-esteem in tweens. In the newest “public education campaign geared towards girls ages 7-12,” new ads will appear on buses, subways, and phone kiosks. While the ads include phrases like, “I’m adventurous,” “I’m a leader,” “I’m creative,” and ... Read More
    David Gandy for Dolce & Gabbana   The fight against unrealistic body expectations spawned from airbrushed models on billboards has been going strong for years. The “Dove Real Beauty” campaign showcases women of all shapes, colors, and sizes in their underwear, proving that real beauty comes in all forms. Yet as far as it goes, men haven’t been given the same real life role models. Instead, they’ve been blasted with ... Read More
Hornet Signs, a Waco Texas based printing company, should probably start looking for a new advertising director. As a promotion for their products, the company printed a decal that featured a woman, bound and tied, curled up in the bed of a pick up truck. The image of a blonde woman in jeans, her hands bound and tied, hair obscuring her face, was placed on the back of a Hornet employee’s pick up truck to showcase how realistic the company’s signs look. ... Read More
Imagine Don Corleone played by an 11-year-old, menstruation-obsessed little girl. That's this video.  It follows the touching story we're all familiar with: a little girl feels isolated at camp, until she becomes the first to get her period. Then she becomes an oppressive dictator who deals out tampons and unwarranted advice to her fellow campmates. #kidsthesedays  It's cool especially because they stray away from the lame tropes we usually see in tampon ... Read More
I haven’t seen such a mockery of surfing since Mary Kate and Ashley’s Hawaiian Beach Party. And at least in that video, they actually surfed. A new advertisement for Roxy Pro Biarritz – an all-female world surfing contest – has caused quite stir down under, and rightfully so, because it’s straight-up idiotic. Here’s the play-by-play: Woman rolls around topless in bed and picks up her cell phone, woman puts on sheer white top, ... Read More
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis. Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented to us by an ad itself ... Read More
Damn it, American Apparel. Why do you make it so easy to complain about you? It seems they just can’t stay away from over-sexualizing the female models in their ads, while completely leaving the men out of the spotlight! In their new ad campaign for “unisex” clothing, AA has managed to take flannel and denim away from the standard sexy cowboy motif and throw it on the half-naked super model. I don't know about you, but I don't feel "sexy" in my flannel. I ... Read More
Damn, Brainpickings always has the coolest book stuff! If you missed last week’s vintage library ads, go look at them now. And then come back. Right back. Because you need to look at these, too. Brainpickings has collected images of the first ads for famous books, from The Great Gatsby to Slaughterhouse-Five to The Joy Of Sex.       One thing that strikes me about these ads is just how many WORDS there are. Book ads these days ... Read More
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