Tag » advertisements
Once upon a time, beauty companies were telling women that their bodies weren't smooth enough, their faces clear enough, and their hair, shiny enough. However, after various body-positive movements in addition to all the feminist scholars critiquing the issue, companies have attempted to alter the explicit ways in which they enforce constant body surveillance. Now more recently, we are seeing women's beauty advertisements "praise" empowerment over body image. Take ... Read More
In the world of HelloFlo, girls are so excited to get their period that they fake it with glittery red nail polish on a giant maxi pad in order to win the respect of their equally adolescent peers.   If you’re unfamiliar, HelloFlo is a company that assembles care packages geared toward preteens that are just about to get their period. And they include the works - tampons, pads, and snacks (yes, SNACKS).  In this little video, a mom lets her ... Read More
The pitch: let’s use an image of a 14 year old girl being shot by the Taliban to sell our mattress brand. Yeah… sounds like a great idea! Advertising company Oligvy and Mather’s India branch decided to use Malala Yousafzai’s likeness and personal plight to sell Kurl-on mattresses. Malala is an international heroine whose work as an education activist began when she was a just pre-teen. She started writing an anonymous blog for the BBC, ... Read More
In case you need more affirmation that beauty standards are a load of totally constructed baseless and ridiculous garbage, check out these vintage ads telling women that skinny is ugly, and gaining weight is necessary to look good and get dates:  For the most part, advertisements have been and continue to be the worst, and whether it's pressure to be curvy, thin, or a robot, it's incredibly unfair and completely unjust to make women feel they are somehow ... Read More
Have you ever had someone walk in at the most awkward, hot-and-heavy moment of a TV show or movie you were watching? Better yet, have you ever watched an HBO original series in a public area of your house? Then you will be able to relate to HBO’s new ad series, which captures an array of familiarly uncomfortable moments in a campaign for the streaming site HBO Go. The premise: you should avoid watching HBO near your family, or in particular your loudmouth, ... Read More
That is the big question that New York City is raising through a new campaign called the NYC Girls Project, which aims to help promote self-esteem in tweens. In the newest “public education campaign geared towards girls ages 7-12,” new ads will appear on buses, subways, and phone kiosks. While the ads include phrases like, “I’m adventurous,” “I’m a leader,” “I’m creative,” and ... Read More
I haven’t seen such a mockery of surfing since Mary Kate and Ashley’s Hawaiian Beach Party. And at least in that video, they actually surfed. A new advertisement for Roxy Pro Biarritz – an all-female world surfing contest – has caused quite stir down under, and rightfully so, because it’s straight-up idiotic. Here’s the play-by-play: Woman rolls around topless in bed and picks up her cell phone, woman puts on sheer white top, ... Read More
Damn it, American Apparel. Why do you make it so easy to complain about you? It seems they just can’t stay away from over-sexualizing the female models in their ads, while completely leaving the men out of the spotlight! In their new ad campaign for “unisex” clothing, AA has managed to take flannel and denim away from the standard sexy cowboy motif and throw it on the half-naked super model. I don't know about you, but I don't feel "sexy" in my flannel. I ... Read More
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