Tag » advertising
  We know that various media outlets like magazines and advertisements rely on providing unrealistic representations of the female face and form, leading to the objectification of women and an unhealthy global obsession with conventional good looks. In recent months, Photoshop gifs illustrating the extent to which models’ bodies are digitally altered have gone viral.    In the wake of the unsettling Lena Dunham/Jezebel controversy— in ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”  So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?!  Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
  A recent Pantene ad titled “Labels Against Women” has sparked a feminist debate: is it okay for the company to use feminism to sell products? Some think that the use of feminism in advertising is a great way to appeal to the masses and to sneak difficult ideas on inequality and wage gaps into pop culture; the ad has been touted as a powerful beacon for women in the workplace. But others have been disturbed, claiming that what advertisers ... Read More
We hear it all the time: sex sells. And it’s true. As the art critic John Berger has suggested, advertisements are effective when they sell a fantasy: buy this product, and you will be envied by all. Women in both art and advertising are often posed for the male gaze; in other words, even if there’s a man in an ad photo, the woman is shown facing the consumer, promising to be just as attainable as the product she sells. Her body is symbolically ... Read More
  The internet is ablaze with fury after the release of an advertisement by ProgressiveNow Colorado and Colorado Consumer Health Initiative for ObamaCare. The ad features a woman beside a man; he holds her around the hips, and she holds a packet of birth control pills. Beneath the image reads, "OMG, he's hot! Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him ... Read More
  Reportage aims to give readers and viewers the impression of being there; we consume news because knowledge of goings on in faraway places grants us the illusion of actually participating in significant events. The most famous photojournalistic images either capture something so momentous or historic that they make us forget that we weren’t actually there when it was taken. The well-known “Kissing Soldier” photo is one such image; although ... Read More
  The Abercrombie brand has been suffering lately, big time. In addition to being what the analyst Richard Jafffe calls “a stale brand” that is incapable of competing with trendier companies, the company, led by CEO Mike Jeffies, has been pretty sexist in their marketing strategies. Girls are taking note; no one wants to buy clothes from a company that sexualizes young girls and “hates fat chicks.”    And we ladies are voting ... Read More
  Despite the last decades’ progress, we have a ways to go before we live in an equal world: “we [women] make less money, have more difficulty accessing education and affordable healthcare and face much more violence,” writes TIME’s Jessica Roy. UN Women, a sector of the UN that spotlights women’s issues, recently released a new ad campaign that expresses just how unequally the global community treats women.    The ... Read More
  Art critic John Berger’s text Ways of Seeing suggests that women in art are often displayed for the pleasure of men, tilting their heads and looking at the viewer with an air of suggestion and submission. There’s a connection between this idea and his claim that advertising sells fantasy more than it does products; ads seem to suggest, “Buy this, and this girl will want to sleep with you.” The objectification of women ... Read More
From papyrus sales posters in ancient Egypt to town criers of the Middle Ages, from radio sponsorships to the Pop-Tarts “Crazy Good” campaign, advertising has grown and changed over the years, constantly adapting with methods to reach target audiences. This evolution has brought us to the category of advertisement web-shows. I have just spent the last hour watching “Romancing the Joan,” sponsored by Renuzit air fresheners and I feel like ... Read More
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