Posted by: Ellyn Ruddick-Sunstein
on Sep 11, 2013
Just a few short months ago, Naama Bloom was operating her small business from her Brooklyn apartment. She had the concept: her company, HelloFlo, delivers monthly tampons and pads to subscribers. Meant in part to ease pubescent girls’ transition into menstruation, the packages come in various sizes and quantities, which include tasty treats to help make periods a little more fun. Bloom’s company was far from the growing ... Read More
Posted by: Laurel Walsh
in Eat Me
on Jul 03, 2013
This is gross on way too many levels.
The German supermarket chain Esko is selling gendered sausages. WHAT DOES THAT EVEN MEAN.
Apparently the men’s sausages are made to be "hearty” and “strongly-spiced," while the lady meat is "lean," with “high-quality vegetables” and a “delicate sheep casing.” They’re versions of the same company’s product, yet they have different ingredients, ... Read More
Posted by: Mary Grace Garis
on Jul 01, 2013
So I haven’t heard of Kraft’s “Zesty Guy” until recently, mostly because I think salad is the devil. I plan to be like the great residents of Pawnee, Indiana one day: “first in friendship, fourth in obesity.” However, yesterday I laid my eyes on Kraft’s latest Zesty Guy ad and...god, I am hungry for some vegetables.
Of course, though, due to the "provocative" nature of the ad (as you can see, the ... Read More
Posted by: Hallie Marks
on Jun 25, 2013
You know that sexy, passive, voiceless woman, the one you see daily? She’s always selling something, and you can’t tell if it’s the products she’s surrounded by or herself. Not sure who I’m talking about? She’s in thousands of ads that we see every day; she is nearly every woman in advertising. One of the most extreme cases of female passivity being portrayed in the media is as a dead woman. Women often ... Read More
Posted by: Mary Grace Garis
on Jun 19, 2013
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis.
Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented ... Read More
Posted by: Shelby L Thompson
on May 22, 2013
It turns out that Gothamist isn’t the only one who had a hard time swallowing the latest in American Apparel sexism. BUST dared to ask American Apparel for fair game with the nudity in the ad campaigns, and Swedish fashion designer Petter Lindqvist of byPM.se brought it!
Fashion blogger and company product manager Michaela Forni teamed up with Lindgyist to create a gender-role reversal ad for the product Pretty Vegas ... Read More
Posted by: Katrina Pallop
on Feb 06, 2013
Upworthy just reposted a batch of images from the Breast Cancer Foundation’s 2010 advertising campaign, “Are you obsessed with the right things?”. The campaign, created by DDB for Breast Cancer Awareness Month, won the Effies Gold Award in 2011. The eye-bending body paint work featured in these ads is well worth a good look, particularly the creative use of nipples. And the message of these ads, as a belated World ... Read More
Posted by: Brittany Houlihan
on Nov 05, 2012
Hasbro has released an advertisement for their board-game version of Zynga’s popular Words With Friends game. The game really doesn’t seem to be any different from Scrabble. The commercial features a group of women playing the word game and coming up with words like...wait for it...“bikini,” “cupcake,” and “diet.”
“Okay, well there’s no ‘diet’ in my future, so ... Read More
Posted by: Intern Christina
on Oct 18, 2012
Once upon a time, there was a snack made out of dried meat. This snack was magical, because it prevented spoilage, and therefore prevented the people of the kingdom from getting sick or hungry in times of trouble. The people rejoiced! Over time, however, a bunch of people decided that this snack needed to take over the world. The only way to do this, in the small minds of these puny people, was to appeal to both men and women, separately ... Read More
Posted by: Amy Bucknam
on Oct 10, 2012
IKEA has been under fire this past week after it was revealed that they had airbrushed all the women out of the images in their annual catalog for IKEA Saudi Arabia.
They have since apologized and expressed their “regret” for the situation, telling the Associated Press, "We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values."
The ... Read More