Tag » advertising
  “What is between my legs is not thoroughly who I am. If gender is black and white, I’m grey,” says Ryley Pogensky, a gender queer model participating in Barney’s New York’s new campaign. Pogensky is one of almost twenty transgender and gender queer models featured in the catalog and ad images, shot by the legendary Bruce Weber.    Each model has a story to tell, hailing from communities across the globe. Culturally, ... Read More
The photographer Suzanne Heintz is sick and tired of being told that she needs to marry and have kids. Although she acknowledges the strides made by women in the past decades in her interview with Feature Shoot, she feels now that a new sort of feminine mystique has emerged in the past years; rather than being expected to be perfect housewives, society now demands that women have the family, the career, and the flourishing social life. Amidst pressure to ... Read More
Jillian Mercado, a 26 year-old New York fashion editor living with muscular dystrophy has been cast as one of the young and hip, culturally diverse models that are part of Diesel’s newest campaign ‘We Are Connected.’ Although Mercado says that it was done as a joke, a few months ago she responded to a Diesel casting call looking for young culturally representative models. Not too long after, she was contacted by Diesel requesting more pics. And it’s ... Read More
  “Have you ever seen anything like it?” reads the copy for this 1981 LEGO advertisement. And no, we haven’t; unlike modern marketing campaigns wherein gender lines and norms are all but drawn in the sand, the ad features a young girl simply enjoying her toys.   The image betrays no sign of the contemporary assumption that girls need special products differentiated from boys’ toys through color, shape, or content. As The ... Read More
  We know that various media outlets like magazines and advertisements rely on providing unrealistic representations of the female face and form, leading to the objectification of women and an unhealthy global obsession with conventional good looks. In recent months, Photoshop gifs illustrating the extent to which models’ bodies are digitally altered have gone viral.    In the wake of the unsettling Lena Dunham/Jezebel controversy— in ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”  So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?!  Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
  A recent Pantene ad titled “Labels Against Women” has sparked a feminist debate: is it okay for the company to use feminism to sell products? Some think that the use of feminism in advertising is a great way to appeal to the masses and to sneak difficult ideas on inequality and wage gaps into pop culture; the ad has been touted as a powerful beacon for women in the workplace. But others have been disturbed, claiming that what advertisers ... Read More
We hear it all the time: sex sells. And it’s true. As the art critic John Berger has suggested, advertisements are effective when they sell a fantasy: buy this product, and you will be envied by all. Women in both art and advertising are often posed for the male gaze; in other words, even if there’s a man in an ad photo, the woman is shown facing the consumer, promising to be just as attainable as the product she sells. Her body is symbolically ... Read More
  The internet is ablaze with fury after the release of an advertisement by ProgressiveNow Colorado and Colorado Consumer Health Initiative for ObamaCare. The ad features a woman beside a man; he holds her around the hips, and she holds a packet of birth control pills. Beneath the image reads, "OMG, he's hot! Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him ... Read More
  Reportage aims to give readers and viewers the impression of being there; we consume news because knowledge of goings on in faraway places grants us the illusion of actually participating in significant events. The most famous photojournalistic images either capture something so momentous or historic that they make us forget that we weren’t actually there when it was taken. The well-known “Kissing Soldier” photo is one such image; although ... Read More
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