Tag » advertising
I’ll never understand the logic behind a society that both accepts the unnecessary sexualization of female bodies for advertisements and shames public breastfeeding. Seriously, it doesn’t make sense. The entire point of having breasts is lactation and when a baby is hungry, do we seriously expect women to deprive them just because someone doesn’t want to see a boob? Women literally have been asked to stop feeding their hungry babies because it makes them ... Read More
In case you need more affirmation that beauty standards are a load of totally constructed baseless and ridiculous garbage, check out these vintage ads telling women that skinny is ugly, and gaining weight is necessary to look good and get dates: For the most part, advertisements have been and continue to be the worst, and whether it's pressure to be curvy, thin, or a robot, it's incredibly unfair and completely unjust to make women feel they are somehow ... Read More
This Sunday, May 11, we will celebrate the mothers in our lives, those women who, with the help of our fathers and other mentors, taught us how to be good people, whose shoulders we cried on and whose laughter brightened our days. In celebration of the holiday, international clothing brand Desigual released a mystifying commercial, one which many have found sexist and insulting. The ad presents a young woman trying on a slinky, colorful dress; catching her ... Read More
Force: Upsetting Rape Culture is a brilliantly creative activist group that advocates against all forms of sexual violence. Force’s mission is “to disrupt the silence that surrounds sexual violence” and “promote a culture of consent.” From this core belief to their intelligent artistic approaches, Force's aggressive message is so important I think it should be plastered on the walls and shouted from the rooftops... or at the very ... Read More
I used to think The Onion was a real magazine when I was younger (...erm), and today the satirical news source came close to proving younger me right. Earlier today, the site published a "news" clip called “Increasing Number of Men Pressured to Accept Realistic Standards of Female Beauty,” and the piece was depressingly accurate. I know the writers are mocking how the beauty ideal controls men’s notions of how the women in their lives should look, ... Read More
  A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
  In her own words, the model Erika Linder has “too much imagination to just be one gender;” through the slightest shifts in styling, dress, and emotive expression, she can seamlessly transition from “masculine” to “feminine” constructed beauty ideals. Her sultry and commanding stare remind us of the vast potential of gender expression as a means of self-actualization and individual evolution.    And the fashion ... Read More
  Open letters to children have become a viral sensation this year, capable of permanently cataloguing personal words of wisdom for public inspiration. Yes, there have been some failures, like the letters scolding teens for taking selfies or shaming them wearing certain clothing items. But there have also been those special letters from parent to child, promoting freedoms of self-expression and comfort amidst the pains of growing up. Dr. Kelly ... Read More
  Almost every home product advertisement you can think of features a woman acting out a pretty stereotypical domestic role; you’d think all we spend our time doing was wiping counters and asking our rambunctious husbands and sons to take their shoes off. In the wake of the recent Super Bowl ad frenzy, comes this amazing parody video advertising a product called “Swiffle.” Bringing awareness to important subjects like reproductive rights, ... Read More
If there are two things I love, it’s animals and Ellen DeGeneres. Since it’s Ellen’s birthday this week, she decided to break the rules a little bit and share her very special Super Bowl commercial ahead of time. Ellen stars as Goldilocks—Ellilocks, if you will—except instead of searching for porridge, she really wants to groove out to the perfect tune on the app Beats Music. Always the animal lover, Ellen ends up having a blast with ... Read More
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