Tag » aerie
Honestly, it’s getting really redundant for me to keep repeating that there is not enough plus-sized visibility in fashion market. Visibility in advertising translates to validation of existence for fringe groups who are normally not represented accurately in the media. That’s why it’s important that all bodies are represented in fashion advertising. If we were to draw conclusions about what the average woman looks like just from fashion ... Read More
  A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”  So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?!  Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
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