BY Claire Filipek in Style File on Mar 27, 2014 |
This is the cutest thing I have seen today:Major props to American Eagle Outfitters for making a fake line for animals (complete with a mockumentary) to help raise money for rescue organizations.
...their creative team deserves to be showered in sloppy, wonderful, St. Bernard kisses.
Also, the “American Beagle Outfitters Dogumentary” is a must-watch! Really high caliber parody. Sample soundbyte: “Do you know what it is ... Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”
So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?! Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More