“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”
So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?! Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
BY Katie Fustich in Feminizzle on Dec 02, 2013 |
Health blog "Wellfesto" recently published a list titled "10 Things I Want My Daughter to Know About Working Out" and it is everything the world needs to be thinking.
In the piece, Brynn Harrington, a mother, questions the way we view exercise and the way that view is reflected in the culture of the next generation. Her revelation came in the middle of an exercise class when the instruction encouraged the class to picture themselves in "that ... Read More
BY Adrienne Tooley in Style File on Sep 06, 2013 |
There’s no disputing the fact that the airbrushed and photoshopped images of models in fashion magazines can warp and dismantle a young girl’s self-esteem. Alexandra Shulman, the editor of British Vogue, wants to clarify that the photos of models on the pages of her magazine are not realistic representations of women.
That's why Shulman is releasing a ten-minute video detailing what actually goes on at a Vogue fashion shoot—hours of make up ... Read More
Have you heard of Polycystic Ovary Syndrome? Neither had I, until I saw this coverage of Armpits4August, the charity group raising awareness of PCOS, as it’s known, by growing out their underarm hair for one whole month.
Like Movember, in which men grow out their mustaches for the month of November to raise money for men’s health, Armpits4August has women grow out their armpit hair to raise awareness of PCOS, a disease so common that it affects ... Read More
BY Amy LaCount in General on Jul 16, 2013 |
Trigger Warning: This post includes strong language and disturbing content.
A viral video hailing from South Korea is making the rounds online – and it’s absolutely teeming with ugly implications of racism, imperialism, and misogyny.
The video is one of the most awful things I’ve seen recently in terms of outright objectification of women, so please brace yourself. And also, maybe be kind to yourself and set up your Internet queue with ... Read More
BY Daisy Becerra in Boob Tube on Jun 22, 2013 |
Five illustrations of girls in blue dresses and bows appear against the white canvas. “Show me the ugly child,” says the soft-spoken woman to the young black girl barely above the table’s edge. The illustrations are an array of five different skin shades--light to dark. The little girl’s finger lightly touches the last illustration on the canvas. Her tiny hand darts back.
“And why is she the ugly child?”
“’Cause ... Read More
BY Tess Duncan in General on Apr 16, 2013 |
It was back in 2004 that Dove first launched its Real Beauty Campaign aimed at changing society's accepted standards of beauty. Dove's models have realistic proportions, showcasing how beautiful women of all shapes and sizes are. You might remember one ad in particular that accentuated the unrealistic and even unhealthy sizes of Victoria's Secret models in comparison to Dove's.
Now Dove has released their Real Beauty Sketches project, in which an FBI-trained ... Read More
BY Tess Duncan in General on Apr 15, 2013 |
Photoshop is often used to exaggerate and warp women's bodies into looking unnatural and adhering to impossibly high standards of beauty. Artist Nickolay Lamm and collaborating artist Nikolett Mérész decided to use photoshop to do good instead. After seeing the viral photo of Barbie without makeup by Eddi Aguirre, Lamm wanted to create more realistic versions of the more popular dolls. He deemed the Aguirre version too excessive, stating ... Read More