“Women always look for true love,” explains the commercial for the “True Love Tester,” a bra designed by Japanese lingerie company Ravijour. The bra contains within its stylish cups sensors that read and transmit a woman’s changes in heart rate via bluetooth to an app that calculates your “love level.” You guessed it: when the heart gets going, the bra gets unhooking.
In case you were worried ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”
So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?! Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
BY Katie Fustich in General on Dec 06, 2013 |
If you don't have an overly-critical mother like the rest of us, don't worry--Microsoft is developing a bra that will tell you when you need to stop eating. Yes, I don't know who thought this would be a good idea either, but it's a thing so let's talk about it.
As you can see in the highly-scientific diagram above, the bra is lined with an EKG that alerts the wearer when their heart rate indicates stress. This alert comes via a handy-dandy app that ... Read More
BY Katie Fustich in Style File on Nov 11, 2013 |
This weekend, amidst my hectic schedule of clicking "Next Episode" on Netflix, I was introduced to the app ThirdLove. The just-launched app promises to fit the user for the perfect bra. I have been fitted for a bra in the past--a Victoria's Secret "professional" with a measuring tape and really cold hands curtly informed me I had a wide back and small boobs. But hey, my bras fit.
Nevertheless, I was intrigued by ThirdLove. Thanks to all the reported ... Read More
World War II America saw some pretty major shifts for women. The slogan “the more WOMEN at work, the sooner we win” inspired women to enter the work force as real-life Rosies and Riveters. With men off at war, women were able to fill various professions previously reserved for men, like doctors and engineers. Lady gardeners canned food to store up on from “victory gardens.” Women even joined the US military, and occupied a heroic ... Read More
[Reposted with permission from JessicaGottlieb.com ]
Here's an amazing letter to teenage girls that was written in response to the now-viral post, FYI (if you're a teenage girl). Dear girls,
By now you’re probably aware that Mrs. Hall thinks you’re a dirty slut who can’t be Facebook friends with her sons. By now you’ve probably been told 93,872 times in your life that The Internet is Forever and you should never ever post ... Read More
BY Amalia Graziani in General on Jul 18, 2013 |
Calling all NYC BUSTies! Next Tuesday FREE THE GIRLS partners with nightlife and style mavens STYLEDEFINED NYC to bring you a party celebrating women and helping victims of sex trafficking across the world.
In many regions of the world people shop for their clothes at second-hand markets, where bras fetch a pretty penny since they're harder to come by. FREE THE GIRLS is an organization that encourages women to literally ... Read More
BY Laurel Walsh in General on May 24, 2013 |
If two trains are heading to the same destination at 60 miles per hour, and x = zero, what is your cup size?
School just got a little more exciting in Derby, England, where 11 year olds will soon be taught “bra fitting” alongside math and science in their yearly curriculums.
Derby High School will give this essential know-how to its classes of preteen students starting next year. Led by Mrs. Karan Hopkinson, girls will be taught how to properly measure ... Read More
BY Tess Duncan in Boob Tube on Jan 03, 2013 |
Double Divas features Cynthia and Molly, the dream team when it comes to bra-fitting and lingerie design. The two Southern belles are best friends who own a lingerie store in Atlanta, Georgia. Cynthia is the design expert while Molly is the overly enthusiastic customer service representative. Both women, however, are top-notch bra fitters, endowed with the impressive ability to determine a lady’s bra size at first boob glance. Most importantly, Cynthia and ... Read More
BY Intern Caroline in Feminizzle on Jan 27, 2012 |
In recent years, several brands have made a name for themselves by making bras for women of every shape and size, celebrating each customer's individuality. But what about color? What's Your Nude is a new campaign set to launch February 1st that hopes to send a message to bra manufacturers and retailers. Tara Raines, the psychologist who started the movement, is fed up with the lack of diversity offered to women of color in the lingerie department at major stores ... Read More