BY Andrea Stopa in Feminizzle on Feb 11, 2014 |
Having a new baby cousin in my family has re-introduced to me the intense and disturbing gender-stereotyping of children from infancy onward. Toys, books, and clothing are becoming seemingly more and more gendered as I grow older - toys that were previously gender neutral are not becoming gender specific (i.e Lego and Duplo), split into a comfortable and often unchallenged gendered binary that has girls playing house and boys playing heroes.
When buying for ... Read More
BY Andrea Stopa in Boob Tube on Feb 03, 2014 |
Our prayers must have been answered because last night during the most boring Super Bowl of a lifetime, empowered women and girls everywhere got some much needed relief from a myriad of sexually objectifying Super Bowl commercials. RETWEET if the sole reason you are watching the #SuperBowl is so you can tweet about sexist commercials. #feminism #Portlandia #NotBuyingIt
— Portlandia (@ifcportlandia) February 3, 2014
Thanks to the ... Read More
Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our ... Read More
BY Katie Fustich in Feminizzle on Sep 06, 2013 |
Gone are the days of toy stores with a visible dividing line down the center! Barbie and G.I. Joe are now free to mingle! Abolished are the sparkly pink aisles and the Hulk-decaled linoleum floors! Well...at least that’s the plan.
On Friday, the U.K. branch of Toys R Us met with Let Toys Be Toys, an organization committed to changing the gender-inclusive labeling and marketing that has dominated the toy industry for, well, as long as it has been an industry. ... Read More
BY Daisy Becerra in Feminizzle on Jul 08, 2013 |
It’s like my entire feminist life has led up to this one, darling moment.
In 2012, Stanford University student Debra Sterling founded GoldieBlox, Inc.—a startup with one awesome mission. As an engineer, Sterling wanted to give girls a toy that would stir up their interest in story-oriented building, a luxury boys are given with Legos. In a world where girls start losing interest in science as young as age 8, Sterling’s big idea seemed to be the ... Read More
BY Mary Grace Garis in Artsy on Jun 10, 2013 |
When the American Girl catalog would enter my household, I’d page through the overpriced accessories with glee. I had Kirsten, because I was vaguely blonde-ish, and she was my very best friend. We slept in the same bed every night, we joined my swim club’s American Girl Club and dressed in the same clothes (yup, I was the unfortunate child who was a Swedish pioneer for Halloween). Eventually she grew up and had to get her own miniature bed, which ... Read More
BY Laurel Walsh in General on May 01, 2013 |
The Internet wins again!
After being called out on its #everydaysexism, U.K. pharmacy chain Boots is removing signs from its shelves that categorize toys by gender.
The pressure started when Boots customer @SeanEGray tweeted this sucker out to the world:
That caught the eye of other Boots customers and Internet folks, including @LetToysBeToys, a social media group that campaigns against sexist children’s toy marketing.
Along with your ... Read More
BY Erika W. Smith in General on Nov 30, 2012 |
You probably remember the board game “Guess Who?” — you know, the game where you randomly draw a character and then try to guess who your opponent drew? The game where you narrow down your options by asking questions like, “Is your person wearing a hat?” or “Does your person have blue eyes?”
The game with 5 female characters and 19 male characters?
“Is your person a girl?” “…Yes.” BAM ... Read More
BY Intern Lauren in Feminizzle on Jul 02, 2012 |
In the wake of the European Commission’s fail-tastic attempt to inspire girls to be interested in science comes a new toy with a similar goal in mind—minus the whole glorifying gender stereotypes in an obnoxiously superficial and degrading way kind of thing. Far outnumbered by men in their pursuit of engineering, math, and science degrees, the toy’s developers, Alice, Bettina, and Jennifer decided something’s gotta give. Thus, Roominate ... Read More