Tag » gendered toys
I was always confused about my limited choices as a kid. Growing up with boy cousins, I remember wondering why I always had to be the pink Power Ranger, or the human girl from Ninja Turtles when we played with action figures. The only playscape I felt included in was Legos, and even still the main characters were mostly male, and they have become gendered in a way that limits the stories girls can tell during imaginative playtime.  Where are the ... Read More
Having a new baby cousin in my family has re-introduced to me the intense and disturbing gender-stereotyping of children from infancy onward. Toys, books, and clothing are becoming seemingly more and more gendered as I grow older - toys that were previously gender neutral are not becoming gender specific (i.e Lego and Duplo), split into a comfortable and often unchallenged gendered binary that has girls playing house and boys playing heroes.  When buying for ... Read More
  Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our ... Read More
Gone are the days of toy stores with a visible dividing line down the center! Barbie and G.I. Joe are now free to mingle! Abolished are the sparkly pink aisles and the Hulk-decaled linoleum floors! Well...at least that’s the plan. On Friday, the U.K. branch of Toys R Us met with Let Toys Be Toys, an organization committed to changing the gender-inclusive labeling and marketing that has dominated the toy industry for, well, as long as it has been an industry. ... Read More
It’s like my entire feminist life has led up to this one, darling moment. In 2012, Stanford University student Debra Sterling founded GoldieBlox, Inc.—a startup with one awesome mission. As an engineer, Sterling wanted to give girls a toy that would stir up their interest in story-oriented building, a luxury boys are given with Legos. In a world where girls start losing interest in science as young as age 8, Sterling’s big idea seemed to be the ... Read More