Posted by: Ellyn Ruddick-Sunstein
in Style File
on Sep 18, 2013
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto ... Read More