Tag » heroine
The pitch: let’s use an image of a 14 year old girl being shot by the Taliban to sell our mattress brand. Yeah… sounds like a great idea! Advertising company Oligvy and Mather’s India branch decided to use Malala Yousafzai’s likeness and personal plight to sell Kurl-on mattresses. Malala is an international heroine whose work as an education activist began when she was a just pre-teen. She started writing an anonymous blog for the BBC, ... Read More
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