Tag » heroine
The pitch: let’s use an image of a 14 year old girl being shot by the Taliban to sell our mattress brand. Yeah… sounds like a great idea! Advertising company Oligvy and Mather’s India branch decided to use Malala Yousafzai’s likeness and personal plight to sell Kurl-on mattresses. Malala is an international heroine whose work as an education activist began when she was a just pre-teen. She started writing an anonymous blog for the BBC, ... Read More
  Here’s my heroine of the day: this video shows Natalya Kuzmina, a 20 year-old powerlifter, squat a 225 kg weight while wearing a Superman t-shirt under her official leotard thingy. (That is almost 500 pounds – holy moly!) As a five-foot-nothing girl who has tried and failed miserably to lift up just the bar in my very rare forays to the gym, I am impressed by this on many levels. I feel like the strength needed to squat that much weight is more ... Read More