Posted by: Kari Belsheim
in Feminizzle
on Dec 06, 2012
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A study at Northwestern University looks at the way we judge politicians to help explain the gender gap in politics. The study denies that people rationally consider candidates, and instead states, “research indicates that people use shallow decision heuristics, such as impressions of competence made solely from facial appearance when deciding whom to vote for.”
73 students (38 women and 35 men) looked at facial photos of ...
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