BY craftacular in Crafty on Jun 12, 2014 |
Meet Elvia Lahman and Hannah Metz, founders of The Loved One. What began as a vintage wholesale business quickly blossomed into a popular online store and a series of pop-up shops in Los Angeles and New York. Priding themselves on their selection of quality vintage and American-made lingerie, the pair eventually settled into their own retail space in Pasadena. The Loved One now carries their own line of lingerie and a line of clothing reconstructed from vintage ... Read More
BY Andrea Stopa in General on Apr 29, 2014 |
Artists Rachel Blodgett and Julian Farmar-Bowers share a deep appreciation for quality handmade items, which is a passion that fuels their unique brand, Serpent & Bow. Together, they lovingly produce Indigo, batik and naturally dyed handmade garments intended to stand the test of time. Their work, along with contributions from other artists, has developed into Serpent & Bow, an artisan home business turning out a compelling collection of stunning ... Read More
BY Oriana Asano in Style File on Apr 10, 2014 |
12 is the new 16. This is what my branding professor preaches during class, while we watch Axe commercials. And it’s true that marketing strategists are targeting kids at younger and younger ages with “sexy” products, expecting little boys to care about attracting little girls with their nearly-natural musk. Even amongst those of us who are still shy the pertinent hormones, sex has become a commercial object. That commercialization is first ... Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
“Women always look for true love,” explains the commercial for the “True Love Tester,” a bra designed by Japanese lingerie company Ravijour. The bra contains within its stylish cups sensors that read and transmit a woman’s changes in heart rate via bluetooth to an app that calculates your “love level.” You guessed it: when the heart gets going, the bra gets unhooking.
In case you were worried ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”
So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?! Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
When we think of women’s fashion in the Victorian era now, we might remember its ties to the fight for suffrage. The great Amelia Bloomer saw corsets and layers of petticoats as inhibiting to women’s movement, and she sported bloomers as a means of aesthetically conveying womankind’s capability. With bloomers, we could easily hop on over to the voting booth. Of course, women like Elizabeth Cady Stanton and Susan B. Anthony disagreed, ... Read More
BY Katie Fustich in General on Dec 06, 2013 |
If you don't have an overly-critical mother like the rest of us, don't worry--Microsoft is developing a bra that will tell you when you need to stop eating. Yes, I don't know who thought this would be a good idea either, but it's a thing so let's talk about it.
As you can see in the highly-scientific diagram above, the bra is lined with an EKG that alerts the wearer when their heart rate indicates stress. This alert comes via a handy-dandy app that ... Read More
Chrystal Bougon, the owner of plus-size lingerie store Curvy Girl, is encouraged to see more plus-size models these days, but she thinks it might not be enough. After all, “anything over size 4 is considered plus-size,” she says. And most are photoshopped. She is “constantly asked for pictures of [her] products on 'regular' bodies,” bodies without any airbrushing or editing. In her “Regular Women” campaign, she delivers by ... Read More
In attempts to keep hormones and teenage desire at bay, schools across China are enforcing unheard of and questionable rules. In some, kids of opposite sexes are prohibited from walking together; in others, boys and girls must stand fifty centimeters from one another.
This latest rule almost sounds made-up. Zhongshan Technical Secondary School, a high school in the Chinese province Guangdong, thinks colored undergarments are too suggestive. ... Read More