Tag » lingerie
12 is the new 16. This is what my branding professor preaches during class, while we watch Axe commercials. And it’s true that marketing strategists are targeting kids at younger and younger ages with “sexy” products, expecting little boys to care about attracting little girls with their nearly-natural musk. Even amongst those of us who are still shy the pertinent hormones,  sex has become a commercial object. That commercialization is first ... Read More
  A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
  “Women always look for true love,” explains the commercial for the “True Love Tester,” a bra designed by Japanese lingerie company Ravijour. The bra contains within its stylish cups sensors that read and transmit a woman’s changes in heart rate via bluetooth to an app that calculates your “love level.” You guessed it: when the heart gets going, the bra gets unhooking.     In case you were worried ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”  So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?!  Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More
  When we think of women’s fashion in the Victorian era now, we might remember its ties to the fight for suffrage. The great Amelia Bloomer saw corsets and layers of petticoats as inhibiting to women’s movement, and she sported bloomers as a means of aesthetically conveying womankind’s capability. With bloomers, we could easily hop on over to the voting booth. Of course, women like Elizabeth Cady Stanton and Susan B. Anthony disagreed, ... Read More
If you don't have an overly-critical mother like the rest of us, don't worry--Microsoft is developing a bra that will tell you when you need to stop eating. Yes, I don't know who thought this would be a good idea either, but it's a thing so let's talk about it.  As you can see in the highly-scientific diagram above, the bra is lined with an EKG that alerts the wearer when their heart rate indicates stress. This alert comes via a handy-dandy app that ... Read More
Chrystal Bougon, the owner of plus-size lingerie store Curvy Girl, is encouraged to see more plus-size models these days, but she thinks it might not be enough. After all, “anything over size 4 is considered plus-size,” she says. And most are photoshopped. She is “constantly asked for pictures of [her] products on 'regular' bodies,” bodies without any airbrushing or editing. In her “Regular Women” campaign, she delivers by ... Read More
  In attempts to keep hormones and teenage desire at bay, schools across China are enforcing unheard of and questionable rules. In some, kids of opposite sexes are prohibited from walking together; in others, boys and girls must stand fifty centimeters from one another.    This latest rule almost sounds made-up. Zhongshan Technical Secondary School, a high school in the Chinese province Guangdong, thinks colored undergarments are too suggestive. ... Read More
  World War II America saw some pretty major shifts for women. The slogan “the more WOMEN at work, the sooner we win” inspired women to enter the work force as real-life Rosies and Riveters. With men off at war, women were able to fill various professions previously reserved for men, like doctors and engineers. Lady gardeners canned food to store up on from “victory gardens.” Women even joined the US military, and occupied a heroic ... Read More
The "Modern Madam" experience at 28on27 puts a new spin on boudoir photography for ladies seeking sexy, classy keepsakes of themselves. Although most clients sport lingerie in the traditional style of boudoir shoots, photographer Laura Little keeps the whole project open to interpretation. The women can wear whatever they like, as motivations range from gifts for fiancées and spouses to simply pride in the beauty of their bodies. Even a 62-year-old has ... Read More
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