Tag » marketing
  When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.  The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s ... Read More
GoDaddy, a.k.a. the Internet service company with blatantly sexist commercials and advertising strategies, is singing a new tune. Last week, the New York Times reported that GoDaddy is releasing a new commercial that is a far cry from the provocative ads of the past. Due to an outcry from women everywhere, the company, and chief executive Blake Irving, are shifting away from overtly sexy ads, and instead are implementing a campaign that everyone can get behind. ... Read More
Objectifying women’s bodies in advertising is hardly something new.  However, Japanese firm Wit Inc. is taking it to a whole new level.  Wit Inc. is now recruiting women to wear stickered advertisements on their thighs, literally turning these women’s legs into billboards.  Paid up to $121 per day, women are required to be over the age of 18, have a significant number of followers on social media websites, and must wear miniskirts that ... Read More
Once upon a time, there was a snack made out of dried meat. This snack was magical, because it prevented spoilage, and therefore prevented the people of the kingdom from getting sick or hungry in times of trouble. The people rejoiced! Over time, however, a bunch of people decided that this snack needed to take over the world. The only way to do this, in the small minds of these puny people, was to appeal to both men and women, separately (not just humankind in ... Read More
  IKEA has been under fire this past week after it was revealed that they had airbrushed all the women out of the images in their annual catalog for IKEA Saudi Arabia. They have since apologized and expressed their “regret” for the situation, telling the Associated Press, "We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values." The company’s home ... Read More
The first time I received a pad was in a small package in health class including a flowery smelling deodorant and a pamphlet on puberty. The boys received Old Spice. I thought their door prize smelled better, and dismissed the pad by adhering it to a guy friend's back, because I was eleven, and I wouldn't even need it for anything but amusement for another three years. Even when I did, I quickly realized that, just as ads promoted, pads felt "like a diaper." And ... Read More
BUST Magazine is gearing up for the spring Craftacular and we're looking for a stellar intern to assist the sales and marketing team. If you're interested in learning about event planning/marketing and are eager to get on-the-job experience, we want you!Applicants must be located in NYC and have your own laptop. We are looking for an intern who is available at least two full days a week for a minimum of three months (February-April). Familiarity with the BUST ... Read More
I remember begging my mom for an Easy Bake Oven. Well, actually, I begged her for the Creepy Crawlers playset and an Easy Bake Oven, but she said I could have only one. Since I was too young to explicate a formal critique of gender dichotomies in children's toy advertising, and brownies seemed way more useful to me than bugs, I went for the Easy Bake. Only one photo exists of me using my new toy--in it, I’m frowning at the little white oven, waiting for a ... Read More
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