BY Fatimah Hameed in Boob Tube on Oct 02, 2013 |
From papyrus sales posters in ancient Egypt to town criers of the Middle Ages, from radio sponsorships to the Pop-Tarts “Crazy Good” campaign, advertising has grown and changed over the years, constantly adapting with methods to reach target audiences. This evolution has brought us to the category of advertisement web-shows. I have just spent the last hour watching “Romancing the Joan,” sponsored by Renuzit air fresheners and I feel like ... Read More
BY Adrienne Tooley in General on Sep 25, 2013 |
A stereotypical view of NFL games conjures images of men in face paint pounding beers and eating copious amounts of junk food, leaving their wives/girlfriends/families at home. But those generalizations can be squashed as women continue to grow as an important part of the sport’s fan base.
According to ESPN, 44 percent of NFL TV viewers are women, up from 34 percent in 2011. As far as getting more women in the stadium for game days, the NFL has been ... Read More
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto Twitter. Forbes’s ... Read More
BY Adrienne Tooley in Feminizzle on Sep 13, 2013 |
GoDaddy, a.k.a. the Internet service company with blatantly sexist commercials and advertising strategies, is singing a new tune. Last week, the New York Times reported that GoDaddy is releasing a new commercial that is a far cry from the provocative ads of the past.
Due to an outcry from women everywhere, the company, and chief executive Blake Irving, are shifting away from overtly sexy ads, and instead are implementing a campaign that everyone can get behind. ... Read More
Objectifying women’s bodies in advertising is hardly something new. However, Japanese firm Wit Inc. is taking it to a whole new level. Wit Inc. is now recruiting women to wear stickered advertisements on their thighs, literally turning these women’s legs into billboards.
Paid up to $121 per day, women are required to be over the age of 18, have a significant number of followers on social media websites, and must wear miniskirts that ... Read More