Posted by: Ellyn Ruddick-Sunstein
in Style File
on Sep 18, 2013
When I first read that Hanes was asking women to reveal their underwear color, I was appalled. How dare the company invade women’s privacy like that? Turns out, it is a part of a new marketing campaign; surprisingly, a marketing campaign I see as pretty progressive and even feminist.
The company simply directs women to a microsite that allows them to post witty statements about their chosen underwear color of the day onto ... Read More
Posted by: Adrienne Tooley
on Sep 13, 2013
GoDaddy, a.k.a. the Internet service company with blatantly sexist commercials and advertising strategies, is singing a new tune. Last week, the New York Times reported that GoDaddy is releasing a new commercial that is a far cry from the provocative ads of the past.
Due to an outcry from women everywhere, the company, and chief executive Blake Irving, are shifting away from overtly sexy ads, and instead are implementing a campaign that ... Read More
Posted by: Sholeh Hajmiragha
on Mar 11, 2013
Objectifying women’s bodies in advertising is hardly something new. However, Japanese firm Wit Inc. is taking it to a whole new level. Wit Inc. is now recruiting women to wear stickered advertisements on their thighs, literally turning these women’s legs into billboards.
Paid up to $121 per day, women are required to be over the age of 18, have a significant number of followers on social media websites, and ... Read More
Posted by: Intern Christina
on Oct 18, 2012
Once upon a time, there was a snack made out of dried meat. This snack was magical, because it prevented spoilage, and therefore prevented the people of the kingdom from getting sick or hungry in times of trouble. The people rejoiced! Over time, however, a bunch of people decided that this snack needed to take over the world. The only way to do this, in the small minds of these puny people, was to appeal to both men and women, separately ... Read More
Posted by: Amy Bucknam
on Oct 10, 2012
IKEA has been under fire this past week after it was revealed that they had airbrushed all the women out of the images in their annual catalog for IKEA Saudi Arabia.
They have since apologized and expressed their “regret” for the situation, telling the Associated Press, "We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values."
The ... Read More