“Master, I have finished preparing your order;” unfortunately, female workers at McDonald’s stores in Taiwan are encouraged to adopt this language. And as part of an annual holiday competition, McDonald’s Taiwan stores participate in an outfit-of-choice competition. A McDonald’s near Taipei Station chose to dress female employees in an anime inspired-maid outfit, complete with bows, pink frills, and thigh-high ... Read More
Our media bombards us with two polarized representations of acceptable and desirable female sexuality: the madonna and the whore. In his series DIRTYLAND, the artist Dillon Boy complicates these constructs, positioning what he calls “the pure, untainted characters of Walt Disney” within aesthetics associated with the contemporary objectification and hyper-sexualization of women on “billboards […] and ad[s] in […] ... Read More
BY Amy LaCount in General on Jul 16, 2013 |
Trigger Warning: This post includes strong language and disturbing content.
A viral video hailing from South Korea is making the rounds online – and it’s absolutely teeming with ugly implications of racism, imperialism, and misogyny.
The video is one of the most awful things I’ve seen recently in terms of outright objectification of women, so please brace yourself. And also, maybe be kind to yourself and set up your Internet queue with ... Read More
BY Amy LaCount in Feminizzle on Jul 02, 2013 |
Last December, Melissa Nelson lost a case at the Iowa Supreme Court in which she had filed for gender discrimination against her ex-boss. What were the charges? She was fired because she was simply too hot, and therefore, an obvious threat to her boss’s marriage.You might find yourself asking, "Wait, WTF?"
Did Nelson ever fool around with her boss, or anything else inappropriate? No. This was simply…visual.
That’s right: Nelson wasn’t ... Read More
BY Amy LaCount in Feminizzle on Jun 25, 2013 |
Since childhood, we’ve been taught over and over again – don't judge a book by its cover – but this seemingly golden maxim is getting harder to follow.
Earlier this month, we reported on the unyielding gendering of book covers. The trend is particularly persistent in young adult fiction, where “regular” books are marketed towards both genders, and then there are the books for girls: unabashedly decorated in frills, lace, and ... Read More
Hey, I didn’t say it.
According to Jessica Rey, former Power Ranger and current swimsuit designer, antiquated descriptions of the bikini state it's a garment favored by 'licentious mediterranean types' (me) and that only someone who lacked 'decency and tact' (also me) would wear it. As she goes through the history of women's swimwear in a recent video, she acknowledges that opinions of the bikini have clearly changed, and that she created her ... Read More
There is a #boobment going on, ladies and gents, and it’s taking the college sports world by storm via the good old Internets. Shots of headless, cleavage baring chests repping beloved college teams are submitted via email and twitter to become the boobs of the day in an effort to spread team spirit and good luck. The ladies behind the movement claim that it is “totally feminist.” Except it’s not.The good luck ritual of fans posting photos ... Read More
BY Amy LaCount in General on Jan 03, 2013 |
We all rung in the bright, new year some hours ago, and 2013 is still aglow with newfangled optimism and determined resolutions. It certainly started out on a precarious but positive note for Americans – as we survived two years in a row of apocalyptic predictions and, perhaps more importantly, narrowly averted the fiscal cliff, this year isn’t lookin’ too bad.Therefore, I have a proposition for a New Year’s Resolution that we should all ... Read More
Once upon a time, there was a snack made out of dried meat. This snack was magical, because it prevented spoilage, and therefore prevented the people of the kingdom from getting sick or hungry in times of trouble. The people rejoiced! Over time, however, a bunch of people decided that this snack needed to take over the world. The only way to do this, in the small minds of these puny people, was to appeal to both men and women, separately (not just humankind in ... Read More
As annoying as the characterization of women as sex objects in Fifty Shades of Grey may be, perhaps my friends have an excuse for enjoying it. A biological excuse. According to a recent study published in the European Journal of Social Psychology, our brains may recognize men and women differently. Specifically, they register females as body parts more easily than males.It's not just the male brain, either. The study found that when shown photos of average ... Read More