A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Well, there's a new ... Read More
We know that various media outlets like magazines and advertisements rely on providing unrealistic representations of the female face and form, leading to the objectification of women and an unhealthy global obsession with conventional good looks. In recent months, Photoshop gifs illustrating the extent to which models’ bodies are digitally altered have gone viral.
In the wake of the unsettling Lena Dunham/Jezebel controversy— in ... Read More
“There is no reason to retouch beauty. We think THE REAL YOU IS SEXY.”
So reads the closing line of aerie’s recent letter to young woman, accompanying a campaign advertising its Spring 2014 collection. The lingerie company, affiliated with American Eagle, is giving their target demographic of girls (aged 15-21) an ad campaign free of retouching. Can I get a hallelujah?! Titled #aerieReal, the campaign attempts to deal with the beauty ... Read More