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A stereotypical view of NFL games conjures images of men in face paint pounding beers and eating copious amounts of junk food, leaving their wives/girlfriends/families at home. But those generalizations can be squashed as women continue to grow as an important part of the sport’s fan base. According to ESPN, 44 percent of NFL TV viewers are women, up from 34 percent in 2011. As far as getting more women in the stadium for game days, the NFL has been ... Read More
Geena Davis is pretty much my hero, and we were thrilled to spot her hanging out around our BUST Craftacular space at Maker Faire this weekend. The actress has a long history of debunking female stereotypes in her films. In A League of Their Own she became a female athlete who made history; in Beetlejuice, she portrayed a warm, loving lady ghost who saved a teenage girl from being forced into a marriage with a demonic spirit. From her role in Thelma and ... Read More
  I’ll tell the story of “The Battle of the Sexes” the way it was told to me as a little girl on my way to my first national horse show. My father explained to me: Even after Title IX gave women athletes the rights to proper funding, the public did not have the same reverence for women’s sports as they did for men’s. Nowhere was this more apparent than in tennis. Former tennis star Bobby Riggs notoriously disrespected women and ... Read More
Australian Surfer Stephanie Gilmore in Roxy Promo The surf clothing brand Roxy recently released a promotional video starring female surfer Stephanie Gilmore. Instead of the expected shots of wave-riding and mind-blowing athleticism, the ad features Gilmore rolling around in bed in a pair of navy undies, showering, and getting dressed. It even includes a shot that focuses only the athlete’s breasts. Never one to shy away from a challenge, Cori ... Read More
  Have you ever spent thirty-five years tirelessly trying to do something extraordinary? Swimmer and motivational speaker Diana Nyad has. For over three decades, she has braved treacherous waters, swollen lips, and painful jellyfish stings with one goal in mind: to swim from Cuba to Florida. And yesterday, on her fifth and final try, SHE DID IT.   Nyad is now the first person ever to complete this journey without a shark cage. This is, of course, a ... Read More
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