Tag » stereotypes
Gone are the days of toy stores with a visible dividing line down the center! Barbie and G.I. Joe are now free to mingle! Abolished are the sparkly pink aisles and the Hulk-decaled linoleum floors! Well...at least that’s the plan. On Friday, the U.K. branch of Toys R Us met with Let Toys Be Toys, an organization committed to changing the gender-inclusive labeling and marketing that has dominated the toy industry for, well, as long as it has been an industry. ... Read More
It's the tragic truth that on average, for every dollar a female earns, males earn just seventy-seven cents. In 224 years, there has never been a male president. Oh wait, flip that… reverse it… For the male who is still insecure about whether he is naturally in positions of power, Dockers has created a line for him. I’m guessing the name implies that the wearer can slide these bottoms over his perfectly muscular bee-hind and go from looking ... Read More
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis. Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented to us by an ad itself ... Read More
If you've got tattoos, you've probably had it up to here with the myriad questions, comments, and assumptions from other people about your body. So now that you've finished answering the ever-burning inquiry, "BUT WHAT DOES IT MEEEEEAN?" you can finally focus on this fun, new phrase people have come up with for what happens when you get a random part of your body tattooed. Introducing the "skank flank," the term (just for us gals!) that refers to your transition ... Read More
Eurostar, a company based in the United Arab Emirates, has created a tablet specifically for women, and the result is nothing good.  Their new creation, the ePad Femme, has an 8-inch touchscreen, 1GB of RAM, and Android 4.0.  Oh – and let’s not forget the pink cover and homescreen – this is for women after all. The ePad Femme, which currently costs $170, is currently only sold in the Middle East and parts of Asia.  And it ... Read More
You might have heard about Oxygen’s newly proposed reality show, “All My Babies’ Mamas,” which spotlights rapper Shawty Lo’s eleven children and their ten different mothers.  If that premise wasn’t appalling enough, the entire show is styled after cheesy dating game show parodies such as Flavor of Love and Rock of Love. Each woman is given a ridiculous nickname, meant to seem playful or funny I guess, that includes the ... Read More
Just a few days ago, the BUST blog reported on the huge fail of a campaign that the European Commission launched in a somewhat laughable attempt to “overturn clichés” related to women and science.  Now a recent series on the Txchnologist blog reminds us that, though there definitely aren’t enough women in science at the moment, women have done amazing things to help move our world forward for centuries. And Txchnologist somehow ... Read More
 Apparently no one really knows why women seem to have a harder time getting into the mathematical and scientific fields-- but University of Missouri researcher David Geary and his University of Leeds colleague Gijsbert Stoet want to find out. The University of Missouri reports that they're trying to get to understand the gender gap-- and correct it for the future.In 1999, a study published in the Journal of Experimental Social Psychology ... Read More
JC Penney, department store giant, is creating quite the buzz with a new shirt from their back-to-school collection. The decidedly anti-feminist juniors shirt is tag lined as Too Pretty to do Homework. The description of the shirt bears the question, “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this T-shirt that is just as cute and sassy as she can be.”  While I wouldn’t suggest our ... Read More
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