Tag » toys
This 1981 LEGO ad featuring this adorable red head and a very feminist and very true message about children, creativity, and leaving the whole gender stereotype thing at the door, has recently blown up a lot of news feeds: LEGO was selling "Universal Building Sets," and saying specifically with this image that being a builder, creator, or inventor, is never gendered.   Unfortunately, the reason this ad has resurfaced with a vengeance is because LEGO doesn't ... Read More
  Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.    But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a ... Read More
  Who IS that girl?  We know all about how kids’ toys are divided by gender in really icky ways. Why can’t a boy use an Easy Bake Oven? Why aren’t girls playing with those trucks in the commercials? And the issue goes far beyond surface advertising – “boy products” often encourage building, activity, and adventure, while “girl products” usually emphasize appearance and foster skills like nurturing and cooking. These are all great ... Read More
When the American Girl catalog would enter my household, I’d page through the overpriced accessories with glee.  I had Kirsten, because I was vaguely blonde-ish, and she was my very best friend. We slept in the same bed every night, we joined my swim club’s American Girl Club and dressed in the same clothes (yup, I was the unfortunate child who was a Swedish pioneer for Halloween). Eventually she grew up and had to get her own miniature bed, which ... Read More
I've heard it said that "ask and you shall receive", but I guess in this case it's more like petition and you shall get heard. After starting a petition asking Hasbro to make their Easy-Bake Oven a more gender-neutral toy, McKenna Pope got her wish and more. If you haven’t heard of McKenna Pope, she's the 13-year-old girl from New Jersey who questioned Hasbro on why they don't make a gender-neutral Easy-Bake oven. It all started after her four-year-old ... Read More
It’s about time that Hasbro began marketing their famous Easy-Bake Oven, which has been aimed towards preteen girls since its conception in the 1960s, in a more gender-neutral manner. Inspired by her little brother, one 13-year-old New Jersey girl has started a petition on Change.org to get the company to make the toy oven more boy-friendly. McKenna Pope of Garfield, N.J. wants the company to drop its all-girl advertising in hopes that boys like ... Read More
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