Tag » women in advertisements
From papyrus sales posters in ancient Egypt to town criers of the Middle Ages, from radio sponsorships to the Pop-Tarts “Crazy Good” campaign, advertising has grown and changed over the years, constantly adapting with methods to reach target audiences. This evolution has brought us to the category of advertisement web-shows. I have just spent the last hour watching “Romancing the Joan,” sponsored by Renuzit air fresheners and I feel like ... Read More
I’ve never been an avid reader of the magazine Cosmopolitan (except that time I gained 15 pounds while I was abroad and the “Lose 10 lbs. in 10 Hours” headlines sucked me in – it doesn’t work by the way).  My roommate however, happens to love Cosmo and reads it religiously.  One day after work, while I was taking a short break from my very intense love affair with Netflix, I picked up a recent copy of Cosmo.  In ... Read More
The Parisian skincare line, Ella Baché, is receiving some Australian backlash for their latest advertisement. The advertisement that’s getting lots of buzz is of a few female nude models that have serious expressions on their faces. The picture is accompanied with the phrase, “Skin Solutions As Individual As You Are”. Apparently, the Australian advertising self-regulator agency, Outdoor Media Association, thought that the lack of smiles ... Read More
It’s a perfect day – the glimmering sun breaks through the clouds and warms their backs as they cheerily go for their daily afternoon stroll. The loving father beams down at her when suddenly, spotting something in the road, she skitters away, and he shouts out, Stay! to his – dog? Or, uh, daughter? This commercial from the Best Friends Animal Society disturbingly blurs the line between girl and pup. The advertisement is for their Fix At ... Read More
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis. Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented to us by an ad itself ... Read More