DIVERSE MIX OF ARTISTS RALLY TO SUPPORT THE FLAMING LIPS DURING GUINNESS WORLD RECORD ATTEMPT AS PART OF O MUSIC AWARDS GRACE POTTER & THE NOCTURNALS, GARY CLARK JR, HUNTER HAYES, GIVERS, NEON INDIAN, GRIMES AND MORE TO PLAY SHOWS DURING O MUSIC AWARDS TOUR HITTING MEMPHIS, CLARKSDALE, OXFORD, HATTIESBURG, BILOXI, BATON ROUGE AND NEW ORLEANS ON JUNE 27THAND JUNE 28TH TICKETS ON SALE TOMORROW WITH PARTIAL PROCEEDS DONATED TO VH1'S SAVE THE MUSIC FOUNDATION NEARLY 10 MILLION VOTES CAST 24 HOURS/ 24 AWARDS/ 8 CITIES/ 1 HISTORIC ROAD TRIP

Recording artists The Flaming Lips in their quest to break the Guinness World Records® title for the Most Live Concerts In 24 Hours (Multiple Cities) during the groundbreaking and Webby Award winning O Music Awards,www.omusicawards.com, a digitally driven event that celebrates and honors the artists, fans and innovators impacting digital music culture. Beginning June 27^th, the O Music Awards will play out across all our screens and linear networks in the form of the world's first 24-hour award show live stream via a historic and hectic bus ride through the Mississippi Delta, the birthplace of rock 'n' roll, in which two-time O Music Award nominee and multiple Grammy winners The Flaming Lips will board a vintage tour bus named "Endeavor" and zigzag across the region in an attempt to break the world record currently held by Jay-Z.