Ladies are central to the kid’s television series Adventure Time; I’d go so far as to assert that Marceline the Vampire Queen is one of the most elegantly drawn and complex female characters on TV today. Unfortunately for us girls, McDonald's has excluded all female characters from their new collection of Adventure Time happy meal toys. Yup, that’s right; there isn’t a bubblegum pink dress in sight!

 

 

Apparently, the toy line, which will be available starting tomorrow, is geared solely to boys. But don’t worry! For girls, the chain is offering some Paul Frank merchandise, almost all of which is conveniently pink so that our feeble female minds can understand that it’s for us. Really, McDonald's? TV programs like Adventure Time aim to teach children about the value of inclusivity and friendship, and McDonalds’s strange choice to exclude girls from their line of toys is downright disappointing. 

 

Thanks to io9

Images via Flickr and io9

Tagged in: toys, sexism, princess bubblegum, paul frank, mcdonald's, marline the vampire queen, happy meal, gender roles, children's television, adventure time   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.




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