We know that various media outlets like magazines and advertisements rely on providing unrealistic representations of the female face and form, leading to the objectification of women and an unhealthy global obsession with conventional good looks. In recent months, Photoshop gifs illustrating the extent to which models’ bodies are digitally altered have gone viral.
In the wake of the unsettling Lena Dunham/Jezebel controversy— in which the feminist website offered $10,000 for unretouched images of the star’s Vogue shoot— springs a creative and innovative approach to photo retouching from the Hungarian singer Boggie.
In the music video for the song “Nouveau Parfum,” Boggie uses herself to illustrate the ubiquitous and damaging effects of the Photoshop myth of feminine perfection; as she sings, her face is digitally altered. As she’s given lighter skin and brighter eyes, the singer waits quietly for her shape to change. At the video’s most arresting moments, her powerful voice rings out above the confusing visual changes being made to her every feature. In this way, the oppressive hold of beauty ideals enters into conversation with an expression of female talent, and Boggie’s personalized and nuanced exploration of digital enhancement comes alive.