Remember when artist Nickolay Lamm created a representation of a realistically-proportioned Barbie doll based off of the body of an average 19-year-old? The internet applauded his efforts, and through his stark visual comparison between Barbie and the average girl, the public began to seriously question the effects of the impossibly thin, tall, and full-chested doll on the relationship between young girls and body image. 



Possibly in response to Mattel and Sports Illustrated’s decision to use Barbie as a swimsuit model, hoping to showcase the company’s “unapologetic” attitudes about the doll’s unrealistic shape, Lamm has chosen to manufacture 5,000 average-sized, 19-year-old dolls. Exit Barbie; enter “Lammily.”



Lammily, with her smiling face and cool clothes, hopes to compete with Barbie for the affections of young girls, and judging by her versatile outfits, fun hobbies, and awesome attitude, we have faith that she’ll be a hit. To contribute to Lammily production and to learn more visit Lamm’s crowdfunding site. What do you think of Lammily?


Thanks to Fast Company

Images via Fast Company

Tagged in: toys, Nickolay Lamm, Mattel, girls, body image, barbie   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.

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