MOTTO (www.postmotto.com)
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mot.to
1. A brief statement used to express a principle, goal or ideal
2. A sentence, phrase or word of appropriate character...
3. A maxim adopted as a guide to one’s conduct.
© 2000 the american heritage dictionary 4th ed.


MOTTO is this zine that comes in the mail on a postcard every month, which is tight because it's reclaiming the post from all of those crap ads that clog up the mailbox. MOTTO encourages subscribers to take a on a new perspective (silly, serious, environmental) for a short period of time (day, date, meeting, life). And if one MOTTO gets old, pick a new one. What's also cool about MOTTO is that each issue is different. Using a different recycled artisan paper every time, MOTTO is collectible if you want it to be and tossible if you are trying to keep the clutter down.